The Art of Choosing

Front Cover
Business Plus, 2009 - 329 pages
20 Reviews
In this book, Sheena Iyengar asks the difficult questions about how and why people chooses - Is the desire for choice innate or bound by culture? Why does people sometimes choose against our best interests? How much control does people really have over what they choose?

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LibraryThing Review

User Review  - rmagahiz - LibraryThing

I got about a quarter of the way through this, but the thing I didn't like was how some of the sections seemed a bit padded out - I wanted the author to get through some of the elementary points more quickly to get on to the interesting stuff. Maybe I'll pick this up again at some future date. Read full review

LibraryThing Review

User Review  - kushal.gupta - LibraryThing

It is more heavy on insight side about choices, their effects, but when it comes to wisely choose our steps or to offer advice, it chooses not to dwell on that path. Read full review

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