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Chapter Page Foreword iii
Overview of the Indian Consumer Durables Industry
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air conditioner segment Aiwa audio systems availability of finance B&W TVs boost the demand brand Carrier Aircon caters Change Year Ended China Chinese Taipei chlorofluorocarbon colour television consumer durables industry consumer durables market Custom Duty direct cool distribution network domestic players efficient after sales Electrolux Ended March 31s entry of MNCs exchange schemes excise duties Exports free refrigerators frost-free global Godrej Growth drivers growth rate impact import duty Indian audio segment Indian consumer durables Indian refrigerator Indian washing machine Industry Sources innovation Japan Korea LG Electronics Major players March 31s marketing strategies microwave ovens million units MNCs Mumbai penetration level primarily due refrigerator industry refrigerator segment removal of QR replacement demand rural demand sales service Samsung semi automatic Sony split ACs Sri Lanka technically advanced models Terms of Value Total market TV segment VCD players Videocon Voltas washing machine industry washing machine segment