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VISUALIZING THE PICTURE IN THE FRAME First Impressions the PictureFrame
SPECIAL PROBLEMS IN THE INTRODUCTORY PARTS OF THE LETTER
SPECIAL PROBLEMS IN OTHER LETTER PARTS The Body and the Concluding Parts
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action adjectives adjustment adverbs advertising analysis answer appeals attention business letter capital cent central selling point clause collection comma complimentary close copy cost courtesy credit education Dead Letter Office dictated Directions effective emphasis enclosed enclosure English language envelope example executive experience expression facts favorable give goodwill illustrated important indented style inquiry interest letter of application letterhead machine mailing list manager margin material ment multigraphed noun organization paper paragraphs phrases pipe wrenches position positive tone problem pronoun punctuation quotation reader Reader's Digest reference reply request sales letter salutation sent sentence space statement stenographer stock phrases suggest tell tion tone typewriter verb verbal nouns words writing written