Asking Questions: A Practical Guide to Questionnaire Design

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Wiley, Nov 12, 1982 - Psychology - 416 pages
The authors advance the state-of-the-art in questionnaire design?combining time-proven techniques with current findings and methods. Asking Questions takes the reader from start to finish in the questionnaire design process?detailing each step, and illustrating methods with examples from actual surveys. With helpful checklists and a glossary of terms, this is a comprehensive resource for anyone involved in survey research.

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Contents

Asking Nonthreatening Questions About
25
Behavior
54
Questions for Measuring Knowledge
88

4 other sections not shown

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About the author (1982)

SEYMOUR SUDMAN is a Walter H. Stellner Distinguished Professor of Marketing and deputy director and research professor at the Survey Research Laboratory at the University of Illinois, Urbana-Champaign. He is the author, coauthor, or editor of seventeen books.

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