Asking Questions: A Practical Guide to Questionnaire Design

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Wiley, Nov 12, 1982 - Psychology - 416 pages
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The authors advance the state-of-the-art in questionnaire design?combining time-proven techniques with current findings and methods. Asking Questions takes the reader from start to finish in the questionnaire design process?detailing each step, and illustrating methods with examples from actual surveys. With helpful checklists and a glossary of terms, this is a comprehensive resource for anyone involved in survey research.

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Contents

Asking Nonthreatening Questions About 2
20
Asking Threatening Questions About
54
Questions for Measuring Knowledge
88

5 other sections not shown

Common terms and phrases

activities additional allowed alternatives answer appear asked Association attitude average behavior better chapter coding columns complete considered depend desirable determine difficult discussed Don't know earlier effect error example favor feel field Figure format give given GO TO Q happen household important income increase indicate individual instructions interested interviewer issues knowledge less living look major mean measure method month Negro neighborhood Note obtained Opinion organizations particular past percent period person possible practice present problems procedures ques questionnaire questions reason records reduce refers Research respondents sample scale selected self-administered separate skip socially Source specific suggested survey telephone things threatening tions topic usually views voting

References to this book

About the author (1982)

SEYMOUR SUDMAN is a Walter H. Stellner Distinguished Professor of Marketing and deputy director and research professor at the Survey Research Laboratory at the University of Illinois, Urbana-Champaign. He is the author, coauthor, or editor of seventeen books.

Bibliographic information

QR code for Asking Questions
TitleAsking Questions: A Practical Guide to Questionnaire Design
AuthorsSeymour Sudman, Norman M. Bradburn
Editionreprint
PublisherWiley, 1982
Original fromthe University of California
DigitizedJul 31, 2008
ISBN0875895468, 9780875895468
Length416 pages
Subjects › 

Psychology / General
Psychology / Statistics
  
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