Graphic Design Solutions

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Delmar Publishers, 1996 - Commercial art - 301 pages
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This comprehensive, in-depth, step-by-step approach to graphic design offers a valuable perspective through instruction, excellent sample designs, tips, project execution, and critiquing to prepare the reader for professional success. Drawing from her own extensive experience in the classroom, Robin Landa breaks away from the pack by adding four important components to the traditional body of innformation found in graphic design texts: a review of the basic formal elements and principles of two-dimensional design, visual and creative thinking strategies, lots of creative excercises and practical projects, and methods for assessing learning. Written in a positive and user-friendly way, the reader feels relaxed and ready to learn and create. Renowned author and designer Philip Meggs comments on Landa's style and substance in a special foreword.

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About the author (1996)

Robin Landa holds the title of Distinguished Professor in the Robert Busch School of Design at Kean University of New Jersey. She is included among the teachers that the Carnegie Foundation for the Advancement of Teaching calls the "great teachers of our time." Most recently, Landa was a finalist in the WALL STREET JOURNAL's Creative Leaders competition. Professor Landa has won numerous awards for design, writing, and teaching, and is the author of 12 published books about graphic design, branding, advertising, and creativity, including GRAPHIC DESIGN SOLUTIONS (Wadsworth/Cengage), ADVERTISING BY DESIGN (John Wiley & Sons), and DESIGNING BRAND EXPERIENCES (Wadsworth/Cengage).

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