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advertising already American ANTIOPE audience audio-visual media become Belgian Belgium Bernard OSTRY BILDSCHIRMTEXT broadcasting satellites cable networks cable satellite cable television Canadian cassette cinema co-operation commercial commercialisation communication systems competition concentration Council of Europe countries cultural daily newspapers decentralisation direct broadcasting direct broadcasting satellite disc distribution diversification economic electronic media entertainment European existing experiments fibre optic financed France French Germany Government groups hertzian Hollywood initiatives integrated interests International Italy Ludwigshafen Luxembourg major Mass Media multi-media Netherlands operate pay television pay-TV political possible potential private stations programmes public radio public service publishing radio and television radio stations regards regional relays Satellite Television sector SILVIO BERLUSCONI specialised sport standardisation Strasbourg structures Switzerland technical Telecom telecommunication telematics telephone teletext teletext systems television company television organisations television service television stations transmission transmitters transnational Two-way types United Kingdom video recorders VIDEOTEX WARNER