The Photographer's Guide to Marketing and Self-promotion

Maria Piscopo

Allworth Press, 2001 - Business & Economics - 197 pages

In this handbook a veteran photographer's rep reveals how to find more clients and make more money by using techniques for promoting and selling photography. This third edition has been brought up-to-date to reflect photo market trends and techniques for using the Internet. Condensing theory into practical, easy-to-follow instruction, the book explains how to build a marketing plan that incorporates self-promotion, advertising, direct marketing, public relations, and the Internet. Promotion pieces, portfolios, researching and winning clients, negotiating rates, finding and working with reps, computers, and the ethics of good business are just a few of the topics covered. Real-life examples, case studies and interviews are included.

About the author

Maria Piscopo has been a photographer's representative for more than twenty years. Born in New York, and raised and educated in California, she started her own business as a marketing representative for artists and photographers in 1978. She has consulted, lectured extensively, and written about selling photography. She teaches artists, designers, and photographers at the internationally renowned Art Center College of Design in Pasadena, California, and for Dynamic Graphics Educational Foundation. The extraordinary information that she imparts has prompted enthusiastic comments from many professional photographers. Piscopo writes print and electronic media magazine articles and columns in more than a dozen visual arts industry publications. She is also the author ofMarketing & Promoting Your Work, published in 1996 by Northlight Books in their Graphic Design Basics Series. She has a series of four videos, produced by Turner Communications of Newport Beach, California, covering the topics of her seminars and conference workshops. She has been a speaker at the PHOTO Conference since 1985. A member of SPAR and the University of California at Long Beach Arts & Humanities Board, she joined the PHOTO Advisory Board in 1996. She continues to give photo marketing seminars to professional groups throughout the United States and Canada as well as in the United Kingdom and Germany. She lives in Costa Mesa, California.

Bibliographic information

• Title: The Photographer's Guide to Marketing and Self-promotion
• Author: Maria Piscopo
• Edition: illustrated
• Publisher: Allworth Press, 2001
• ISBN: 1581150962, 9781581150964
• Length: 197 pages
• Subjects: Business & Economics / Marketing / General; Photography / Business Aspects; Photography / Commercial; Photography / Reference; Photography / Techniques / Equipment