The Vanishing Newspaper: Saving Journalism in the Information Age
"In The Vanishing Newspaper, Philip Meyer offers the newspaper industry a business model for preserving and stabilizing the social responsibility functions of the press in a way that could outlast technology-driven changes in media forms. This "influence model," as it is termed by Meyer, is based on the premise that a newspaper's main product is not news or information, but influence: societal influence, which is not for sale, and commercial influence, which is. Meyer's model explores how the former enhances the value of the latter." "Meyer has written this volume to be accessible to a wide audience, taking particular care to explain his statistical research and methodology. Teachers and students of journalism and business will find Meyer's research, as well as his interviews with newspaper company executives and analysts, of particular interest."--BOOK JACKET.
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The Influence Model
How Newspapers Make Money
How Advertisers Make Decisions
Credibility and Influence
Accuracy in Reporting
Do Editors Matter?
The Last Line of Defense
How Newspapers Were Captured by Wall Street
What We Can Do
Some Notes on Data Analysis
Aberdeen American accuracy Akron Beacon Journal Al Neuharth American analysts asked ASNE audience average better Bogart chapter Charlotte Observer civic journalism competition copy editors correlation cost create credibility Detroit effect factor Flesch Florida Gannett Gannett Company going Grand Forks Herald home county home county penetration household penetration industry influence model Internet investment investors Jim Knight journalists Knight Foundation Knight Ridder less long-term look managers math errors McClatchy mean measure Miami Herald Neuharth news-editorial newspaper companies Newspaper Editors newspaper's newsroom paper percent Philadelphia Philip Meyer Poynter Poynter Institute problem professional profit published readability readers readership reporters Rick Edmonds robustness sample San Jose scale scores share sources spelling staff standard statistical story strategy survey things tion Tony Ridder trust variable variance Wall Street