Practice What You Preach: What Managers Must Do To Create A High Achievement Culture

Front Cover
Simon and Schuster, Oct 18, 2001 - Business & Economics - 272 pages
Firms that are perceived by their employees to actually practice what they preach are more financially successful than their competitors, says consultant David H. Maister, based on a worldwide survey of 139 offices in 29 professional service firms in 15 countries in 15 different lines of business.
Maister asked the simple question: Are employee attitudes correlated with financial success? The answer, he found, was "an unequivocal 'Yes!'" Further, the author shows that high levels of employee commitment and dedication "cause(yes, cause) a demonstrable, measurable improvement in financial performance." Maister proves that if your firm doesn't promote enthusiasm and high morale in your employees, your firm will make less money.
So, how can you create a culture in your firm that promotes growth and superior financial returns? Maister discovered that the most successful firms surveyed excelled by doing well on things to which most, if not all, firms pay only lip service: commitment to clients, teamwork, high standards, employee development, and other familiar topics. However, what distinguishes the best from the rest is that the best live up to their own standards.
Digging deeper by conducting in-depth interviews with managers and employees of the firms he surveyed, Maister has found that the key to success is not the systems of the firm, but the character and skills of the individual manager. He explores in detail the central role of the manager (what he or she must be, must do, and must require of others). The reader will find specific action recommendations from the managers and employees of these "superstar" businesses on how to build an energized workplace, enforce standards of excellence, develop people, and have fun -- all as powerful profit improvement tactics.
Practice What You Preach can help any manager increase firm growth and profitability, and will provide proof to firm executives that great financial rewards come from living up to the high standards that most businesses advocate, but few achieve.
 

Contents

Introduction
1
How to Use This Book
7
1 The Survey
9
A Case Study
16
3 How Successful Offices Did It
28
A Case Study
36
5 Correlations with Financial Performance
48
A Case Study
53
19 Julies Perspective
156
The Manager
160
Creating the Success Culture
168
Developing People
176
Other Topics
184
24 Its Not One or the Other Its Both
190
25The Courage to Manage
193
Appendix One The Financial Performance Index
203

7 The Predictive Package
63
A Case Study
70
9 The Path to Performance
77
A Case Study
85
11 Firm or Office? Whats Driving Things?
94
A Case Study
99
13 The Effects of Office Size
110
A Case Study
113
15 Age Levels
121
A Case Study
128
17 Additional comparisons
136
A Case Study
142
Appendix Two The 74 Questions
205
Appendix Three The Factors
213
Appendix Four Impact of Improving on Each Question
217
Appendix Five How the Top 20 Percent Offices Did It
222
Appendix Six Correlations
230
Appendix Seven A Note on Structural Equation Modeling
238
References
241
Acknowledgments
243
Index
245
About the Author
251
Copyright

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About the author (2001)

David H. Maister, one of the world's leading authorities on the management of professional service firms, is the author of several successful books, including Managing the Professional Service Firm, True Professionalism, and Practice What You Preach, and coauthor of The Trusted Advisor.

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