Marketing: An Introduction |
Contents
PROFESSORS ON THE | 1 |
Managing Profitable Customer Relationships | 33 |
Managing Marketing Information | 89 |
Copyright | |
9 other sections not shown
Common terms and phrases
advertising answer Application Questions behavior benefits brand equity business markets buyer decision process buyers buying channel members Chapter Objective company's competition competitors consumers costs create customer relationship management customer relationships decisions Describe direct marketing Discussing the Issues distribution e-commerce e-marketing effective environmental example Explain factors Figure firm Focus on Ethics global ideas IKEA impact important integrated marketing communications Interactive intermediaries international marketing Internet Key Concepts Key Term logistics major manufacturer market segmentation marketing communications marketing ethics marketing managers marketing mix marketing research marketing strategy needs Nike opening vignette organization positioning pricing strategy product development product line product or service products and services profits psychological pricing purchase responses will vary retailers sales force sales promotion salespeople sellers Snapple Student responses suppliers supply chain target market trade types value-based pricing Wal-Mart wholesalers