Consuming Ancient Egypt
Sally MacDonald, Michael Rice
UCL, 2003 - Social Science - 239 pages
The discipline of Egyptology has been criticised for being too insular,with little awareness of the development of archaeologies elsewhere. It has remained theoretically underdeveloped. For example the role of Ancient Egypt within Africa has rarely been considered jointly by Egyptologists and Africanists. Egypt's own view of itself has been neglected; views of it in the ancient past, in more recent times and today have remained underexposed.
Encounters with Ancient Egypt is a series of eight books which addresses these issues. The books interrelate, inform and illuminate one another and will appeal to a wide market including academics, students and the general public interested in Archaeology, Egyptology, Anthropology, Architecture, Design and History.
Consuming Ancient Egypt examines the influence of Ancient Egypt on the everyday lives of people, of all ages, throughout the world. It looks at the Egypt which the tourist sees, Egypt in film and Egypt as the inspiration for opera. It asks why so many books are published each year on Egyptological subjects at all levels, from the austerely academic to the riotous celebrations of Egypt as a land of mystery, enchantment and fantasy.
It then considers the ways in which Ancient Egypt interacts with the living world, in architecture, museum-going, the acquisition of souvenirs and reproductions, design, and the perpetual appeal of the mummy. The significance of Egypt as an adjunct to (and frequently the subject of) marketing in the consumer society is examined. It reveals much about Egypt's immemorial appeal and the psychology of those who succumb to its mag