The Ultimate Practice Building Book: How to Regain Control of Your Practice, Achieve a Competitive Advantage in Your Local Market, and Reconnect with the Joy of Medicine in the New Healthcare Economy
Trafford Publishing, Dec 21, 2007 - 108 pages
Every year countless physician practices fail, needlessly. Physicians are stereotypically bad business people - but it's no their fault.
From the beginning of a physician's career, they are overwhelmed with massive and ever-changing amounts of clinical information. Information they must master to protect the lives of their patients.
Ironically, physicians receive no formal business training in medical school or residency. Yet they are thrust into a small business the minute they enter practice.
Practicing physician, practice management coach and devoted entrepreneur, Dr. David Zahaluk makes a strong case that physicians must master wearing two hats simultaneously: clinician and practice builder. He contends practice success is determined by the ability to balance both roles.
In the mid 1990's an ominous trend appeared in physician practice management. Two medical practice management giants were toppled: MedPartners and Phycor. Both promised to take the burden of managing practices from their physician-clients. Both promised economies of scale that would enrich their doctors. Both failed on a massive scale.
The toppling of these two giants has an important implication for today's physicians - delegating control of the business side of your practice is supremely risky.
This authoritative work is a prescription for financial (and emotional) health for modern private practices. Dr. Zahaluk details advanced concepts including how to build your practice's core message and USP, inexpensive retention and referrals systems, direct mail campaigns that work, easy and lucrative joint ventures in your own community, coding pearls and how to get more out of your staffthan you ever dreamed possible.
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Excellent resource for every physician who operates a practice or clinic. A medical practice is a two-fold service. Patients are of course job #1 and secondly the business itself must run smoothly. Every physician owes it to him/herself to be proactive in streamlining the business end of his/her practice. Smooth operations assures happy, relaxed staff, and happier patients. Dr. David Zahaluk offers years of tried and true and well proven methods that guarantee your medical practice will increase, your time will be better managed and your income will step up. A must read for any medical professional.