The Big Moo: Stop Trying to Be Perfect and Start Being Remarkable
Most organizations are stuck in a rut. On one hand, they understand all the good things that will come with growth. On the other, they’re petrified that growth means change, and change means risk, and risk means death. Nobody wants to screw up and ruin a good thing, so most companies (and individuals) just keep trying to be perfect at the things they’ve always done.
In 2003, Seth Godin’s Purple Cow challenged organizations to become remarkable—to drive growth by standing out in a world full of brown cows. It struck a huge chord and stayed on the Business-Week bestseller list for nearly two years. You can hear countless brainstorming meetings where people refer to purple cows and say things like, “That’s not good enough. We need to create a big moo!”
But how do you create a big moo—an insight so astounding that people can’t help but remark on it, like digital TV recording (TiVo) or overnight shipping (FedEx), or the world’s best vacuum cleaner (Dyson)? Godin worked with thirty-two of the world’s smartest thinkers to answer this critical question. And the team—with the likes of Tom Peters, Malcolm Gladwell, Guy Kawasaki, Mark Cuban, Robyn Waters, Dave Balter, Red Maxwell, and Randall Rothenberg on board—created an incredibly useful book that’s fun to read and perfect for groups to share, discuss, and apply.
The Big Moo is a simple book in the tradition of Fish and Don’t Sweat the Small Stuff. Instead of lecturing you, it tells stories that stick to your ribs and light your fire. It will help you to create a culture that consistently delivers remarkable innovations.
What people are saying - Write a review
LibraryThing ReviewUser Review - GlennBell - LibraryThing
The concept of the book is simple and is repeatedly stated. The author makes a big deal out of the fact he is not making money off of sales of the book. The book has a valuable concept but it could ... Read full review
LibraryThing ReviewUser Review - ariahfine - LibraryThing
This book was okay. It was a series of essays and each one came out like it was the most important thing you need to know. After about 5 you start to get tired of them. They're was plenty of motivating prose, but in general I didn't come away with a lot of specific applications. Read full review
TWO KINDS OF ORGANIZATIONS
GET STARTED FAST AND CHEAP
STEVEN SAVAGE IS NOT MORE CREATIVE THAN YOU ARE
THE PROBLEM WITH COMPROMISE
THE POWER OF DUMB IDEAS
INSIDE OUTOUTSIDE IN
THE STUDENT BECOMES THE TEACHER
FIRE THE GATEKEEPERS
A PLAY IN THREE JOKES
REAL ARTISTS SHIP
THIS IS YOUR FIRST TEST
ISAAC NEWTONS HEAD
WHAT DO YOU STAND FOR?
HOW TO MAKE MONEY WITH GARLIC
BE LIKE REGGIE
WHY NOT? WHY NOW?
ARE YOU ALWAYS RUNNING OUT OF TIME?
BUT OR AND?
PANIC AT INAPPROPRIATE TIMES
TEAR DOWN THIS WALL
THEY SAY IM EXTREME
THE REMARKABLE GERTRUDE BELL
THREE STEPS AHEAD
MR BUTTS SHOPPERS
WHAT EXACTLY ARE YOU AFRAID OF?
THE ONE THING YOU CANT DOWNLOAD
THE BELL CURVE
FEAR VERSUS ANXIETY
TOO RICH TOO THIN TOO EFFICIENT?
DONT BE LIKE PETE
TEN THINGS SMART STARTUPS KNOW
GOTTA SERVE SOMEBODY
THE ORIGINALITY BUMP
WHAT BUSINESS CAN LEARN FROM DANCERS
EVERYONE NEEDS A ROOF
WHERE DO IDEAS COME FROM?
THE NEXT DA VINCI CODE?
DO YOU KNOW ARTHUR RUBIN?
RON JOHNSON IS NOT A GENIUSBUT HE HIRES THEM EVERY DAY
STOP BEING ORDINARY
THE REMARKABILITY OF MEMORIES
THE POWER OF SMALL STEPS
THE FEARLESS FLIGHT OF LITTLE MAX
SOME THINGS JUST DONT TRANSLATE
THREE RULES OF LIFE AND EVERYTHING ELSE
CHEVY CHASE AND BILL MURRAY
THIS IS NOT ANOTHER IPOD STORY
JUGGLING IS NOT WHAT YOU THINK IT IS
MAKING THE WRONG DECISIONS SLOWLY
BOB WEARS PANTY HOSE
WHAT ARE YOU MEASURING?
HELLS ANGELS AT THE CAPTAINS TABLE
IS BIGGER BETTER?
DAVID AND GOLIATH
GREAT IDEAS IN BED
WHY ASK WHY?
TALKING ABOUT THE WEATHER
PERIODIC TABLE OF DIFFERENTS
READY OR NOT IN DEFENSE OF YOUR OWN READINESS
THE GROUP OF 33
Other editions - View all
The Big Moo: Stop Trying to be Perfect and Start Being Remarkable
No preview available - 2005