Redefining Global Strategy: Crossing Borders in a World where Differences Still Matter

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Harvard Business Press, 2007 - Business & Economics - 257 pages
8 Reviews
Why do so many global strategies fail—despite companies’ powerful brands and other border-crossing advantages? Seduced by market size, the illusion of a borderless, “flat” world, and the allure of similarities, firms launch one-size-fits-all strategies.

But cross-border differences are larger than we often assume, explains Pankaj Ghemawat in Redefining Global Strategy. Most economic activity—including direct investment, tourism, and communication—happens locally, not internationally.

In this “semiglobalized” world, one-size-fits-all strategies don’t stand a chance. Companies must instead reckon with cross-border differences. Ghemawat shows you how—by providing tools for:

· Assessing the cultural, administrative, geographic, and economic differences between countries at the industry level and deciding which ones merit attention.

· Tracking the implications of particular border-crossing moves for your company’s ability to create value.

· Creating superior performance with strategies optimized for adaptation (adjusting to differences), aggregation (overcoming differences), and arbitrage (exploiting differences), and for compound objectives.

In-depth examples reveal how companies such as Cemex, Toyota, Procter & Gamble, Tata Consultancy Services, IBM, and GE Healthcare have adroitly managed cross-border differences—as well as how other well-known companies have failed at this challenge.

Crucial for any business competing across borders, this book will transform the way you approach global strategy.

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Review: Redefining Global Strategy: Crossing Borders in A World Where Differences Still Matter

User Review  - Goodreads

This is dense, but good book on global business strategy and globalization. It gives a nuanced perspective on why cultural differences matter in an increasingly globalized world. The book is well ... Read full review

Review: Redefining Global Strategy: Crossing Borders in A World Where Differences Still Matter

User Review  - Goodreads

Location: PTI IRC Accession No: DL027557 Read full review


Part One Value in a World of Differences
Global Value Creation
Part Two Strategies for Global Value Creation
Playing the Differences
Toward a Better Future
Selected Resources
About the Author

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About the author (2007)

Pankaj Ghemawat is the Anselmo Rubiralta Professor of Global Strategy at IESE Business School in Barcelona and the Jaime and Josefina Chua Tiampo Professor (on leave) at Harvard Business School. His Harvard Business Review article Regional Strategies for Global Leadership won the McKinsey Award in 2005.

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