International Public Relations in Practice: First Hand Experience of 14 Professionals
Kogan Page, 1991 - Corporations - 214 pages
Providing comparisons between different countries with regards to language, culture, media, law and financial matters, this guide aims to provide a complete overview of public relations in a global context. Key areas examined include methods of operation, sponsorship and communications.
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The Corporate Aspect
Financial Public Relations in a Global Context
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activities advertising agencies aluminium approach audience BBC World Service British British Midland business-to-business public relations campaign career centre company's countries coverage effective emergency employee communication ensure environment environmental established Europe example exhibition global governments Greenpeace important individual industry institutions international communication international public relations involved IPRA issues Japan journalists language lobbying lobbyist locations London major ment messages Mike Beard multinational Nike offices operating organization overseas particular personnel Peter Luff Piper Alpha political PR WEEK professional associations Public Relations Consultants public relations education public relations practice public relations practitioners public relations professional public relations programme Red Adair Relative response release role Sellafield senior specialist sponsors sponsorship staff story strategies structure target Taylor Woodrow television telex tion trade translation Whitbread Worldcom worldwide