Lesly's Public Relations HandbookPhilip Lesly |
Contents
The Nature and Role of Public RelationsPHILIP LESLY | 3 |
The Nature of Effective CommunicationsPHILIP LESLY | 12 |
The Dynamics and Role of Public AffairsTOM M HOPKINSON | 27 |
Copyright | |
46 other sections not shown
Other editions - View all
Common terms and phrases
activities advertising agencies American AMERICAN STOCK EXCHANGE analysts areas Asarco Association attitudes audience basic broadcast campaign candidate Chapter Chicago cial client Committee company's consumer consumerism copy corporate counsel dealers develop director economic editor effective efforts Electric employees executive federal film firm function groups halftone important industry institutions interest internal involved issues legislative magazines major material ment newspapers NYSE offset printing operations opinion organization P.O. Box pany paper Pennzoil person personnel photographs picture planning political President printed problems profes professional proxy fight public affairs public relations department public relations program publicist radio rela releases responsibility Society specific sponsored films staff stations stockholders story techniques television tender offer tions trade United Press International utility Washington York York Stock Exchange