Great From The Start: How Conscious Corporations Attract Success

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Morgan James Publishing, Mar 1, 2012 - Business & Economics - 298 pages
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Great From the Start shows how to apply the business secrets of Silicon Valley to build conscious corporations designed to attract success in an interdependent economy. Why conscious? First, to thrive, a corporation must be awake to make conscious decisions with inspired people who are united by a common purpose and shared values. Second, a corporation must be aware of all of its stakeholders’ needs and the complexities of today’s world. Without this awareness, the prevailing concept of the corporation existing solely to maximize profit for shareholders will limit its success. Finally, because the law endows it with many of the rights of personhood, a corporation must be conscious to act appropriately as a responsible global citizen.
 

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Contents

Thinkup before Startup to Avoid Being a Fkup
1
A Compelling Purpose
9
A Winning Business Model
19
A Clear Vision
29
A WellWritten Business Plan
37
Effective Core Values
47
Designing the Culture
53
Working with a Mentor
59
Dynamic Public Relations
153
Protecting Intellectual Property
161
Allocating the Equity
169
Building a Solid Legal Foundation
175
Understanding Investors
187
Approaching Venture Capital
199
Making Money Together
213
Epilogue
223

Conscious Leadership
69
A Balanced Team
81
Accessing Human Intelligences
91
Cultivating Consciousness
101
Engaging the Board of Directors
109
Building Value
119
Flawless Execution
129
Listening to Customers
135
An Authentic Brand
141
Key Themes and Terms
229
Bibliography and Additional Resources
231
Acknowledgments
239
Trimergences Three Intelligences SelfAssessment Tool
243
Corporate Governance Committee Charter
265
About the Author
267
INDEX
269
Copyright

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About the author (2012)

John Montgomery is a corporate attorney, entrepreneur and management consultant. He is the founder of Montgomery & Hansen, LLP, a corporate law firm in Silicon Valley. He is also the founder of Startworks, a technology incubator.and frequent keynote speaker on benefit corporations and the emerging sustainable economic system. He won a Lawyer of the Year award from the California bar and a B Labs MVP award for his work on California’s historic benefit corporation legislation.

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