Mass Customization Strategies: Development of a Competence-based Framework for Identifying Different Mass Customization Strategies

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Lulu.com, 2007 - Business & Economics - 279 pages
Mass customization is a business concept for every organization. Mass customization is not simply understood as a business strategy, but also as a concept for supporting other business goals such as the operation of a mass or craft manufacturing business. This book presents seven different mass customization strategies and the competencies needed to successfully implement theses strategies. The findings presented with this book and doctoral dissertation are derived from case study research. The book documents 14 mass customization case studies and presents a new form of case study research, the industry research group. "Mass Customization Strategies" is recommended for researchers in the field of mass customization and customer integration as well as for managers and consultants. The author - Klaus Moser - is a Project Leader at Boston Consulting Group (BCG) and a research affiliate of the TUM Research Centre for Mass Customization & Customer Integration, Technische Universitaet Muenchen, Germany.
 

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Contents

Theoretical framework
14
Literature reviews
42
Empirical research design
63
stages
84
Mass customization case studies
123
Dominant competencies for mass customization
138
Appendix
185
Mass customization strategies
187
Companies investigated in the casebook project
225
Case outline for the casebook project
226
Members of the industry research group overview
227
Members of the industry research group details
228
Workshop participants of the industry research group
229
Meeting rhythm of the industry research group
230
Empirical data of the industry research group
231
Model of a mass customization typology
244

A mass customization typology
196
Conclusions and limitations
209
Appendix
222
Applied search terms for the literature reviews
224
References
245
Index
277
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