The Elements of Typographic StyleLong the preserve of trained specialists alone, typography is now a territory open to everyone equipped with a computer. For millions, the ability to produce effective printed documents has lately become, like effective speaking and writing, an essential professional skill and an important source of personal satisfaction. Far more than a style guide, this book is a brief history of typographic art; a compact encyclopedia of typographic symbols, concepts and traditions; and a tour of the technologies employed, old and new. In all, it is a thoughtful and insightful desktop reference for everyone who works with written words. To writers, this book offers a whole new set of skills and tools for effective expression and communication. To readers, it offers a new dimension of reading: a deeper appreciation of letters and a deeper understanding of what they mean.--From publisher description. |
From inside the book
Try this search over all volumes: subject:"Design / Graphic Arts / Commercial & Corporate"
Results 1-0 of 0
Other editions - View all
Common terms and phrases
123 AQ abcéfghijôp abcdefghijklmnopqrstuvwxyz abcëfghijõp 123 AQ Adobe Adrian Frutiger analphabetic Arrighi axis bareia Baroque basic Baskerville Bembo blackletter Bodoni bold calligrapher capitals Caslon character set Claude Garamond cursive Cyrillic daseia dash diacritics Didot digital fonts digital form digital foundry digital version dots English Enschedé example faces include FontShop Frederic Goudy French Frutiger Garamond glottal glyphs golden section Greek Griffo Hermann Zapf hyphen indent issued kerning table keyboard languages Latin alphabet letterforms letterpress letters letterspacing ligatures Linotype Linotype machine lowercase machine margins matrices metal Monotype Neoclassical OpenType oxeia Palatino picas printed printer proportions psili punchcutter quotation marks Renaissance Robert Slimbach roman and italic sanserif script serifs Slimbach sloped roman small caps Stempel stroke symbol text face text figures text fonts textblock tion titling faces twentieth century type designer typeface typesetting typographic Unicode unserifed Vietnamese vowels weight word space x-height
References to this book
Using Computers in Linguistics: A Practical Guide John Lawler,Helen Aristar Dry No preview available - 1998 |
AMA Manual of Style: A Guide for Authors and Editors Cheryl Iverson,American Medical Association No preview available - 2007 |