The Dip: A Little Book that Teaches You when to Quit (and when to Stick)

Front Cover
Penguin, 2007 - Business & Economics - 80 pages
50 Reviews

The old saying is wrong--winners do quit, and quitters do win.

Every new project (or job, or hobby, or company) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point--really hard, and not much fun at all.

And then you find yourself asking if the goal is even worth the hassle. Maybe you're in a Dip--a temporary setback that will get better if you keep pushing. But maybe it's really a Cul-de-Sac, which will never get better, no matter how hard you try.

According to bestselling author Seth Godin, what really sets superstars apart from everyone else is the ability to escape dead ends quickly, while staying focused and motivated when it really counts.

Winners quit fast, quit often, and quit without guilt--until they commit to beating the right Dip for the right reasons. In fact, winners seek out the Dip. They realize that the bigger the barrier, the bigger the reward for getting past it. If you can become number one in your niche, you'll get more than your fair share of profits, glory, and long-term security.

Losers, on the other hand, fall into two basic traps. Either they fail to stick out the Dip--they get to the moment of truth and then give up--or they never even find the right Dip to conquer.

Whether you're a graphic designer, a sales rep, an athlete, or an aspiring CEO, this fun little book will help you figure out if you're in a Dip that's worthy of your time, effort, and talents. If you are, The Dip will inspire you to hang tough. If not, it will help you find the courage to quit--so you can be number one at something else.

Seth Godin doesn't claim to have all the answers. But he will teach you how to ask the right questions.

 

What people are saying - Write a review

User ratings

5 stars
14
4 stars
21
3 stars
7
2 stars
5
1 star
3

LibraryThing Review

User Review  - jjvors - LibraryThing

[The dip] by [[Seth Godin]] Essentially, this is a book about when to change your goals and when to persevere. Seth Godin covers the futility of wasting your time on useless goals and encourages ... Read full review

LibraryThing Review

User Review  - jbvm - LibraryThing

Surprised by the mostly positive feed back for this old book (that is more the size of an essay). I found nothing useful here. Basically the premise is: when the going gets tough, be one of the few ... Read full review

All 8 reviews »

Contents

Section 1
3
Section 2
59
Section 3
79
Section 4
85
Section 5
87
Section 6
88
Copyright

Other editions - View all

Common terms and phrases

References to this book

About the author (2007)

Seth Godin is the author of more than a dozen bestsellers that have changed the way people think about marketing, leadership, and change, including Permission MarketingPurple CowAll Marketers Are LiarsSmall is the New BigThe DipTribesLinchpin, and Poke the Box. He is also the founder and CEO of Squidoo.com and a very popular lecturer. He writes one of the most influential business blogs in the world at SethGodin.com.

Bibliographic information