## MicroeconomicsBusiness professionals that struggle to understand key concepts in economics and how they are applied in the field rely on Microeconomics. The fourth edition makes the material accessible while helping them build their problem-solving skills. It includes numerous new practice problems and exercises that arm them with a deeper understanding. Learning by Doing exercises explore the theories while boosting overall math skills. Graphs are included throughout the mathematical discussions to reinforce the material. In addition, the balanced approach of rigorous economics gives business professionals a more practical resource. |

### What people are saying - Write a review

I have made it through 3 chapters so far in the 4th edition, and I have found tons of errors. One instance was the wrong formula for price elasticity of demand. Another occurred within the problems at the end of the chapter with the same question being asked twice. Finally a third error occurred when calculating answer that should have been in billions rather than millions. These are just a few of the errors that I have caught so far. It makes it hard to work through the book and to what to trust.

It's a great book, but to fully understand it, you must have a pre-knowledge of the subject. This book is not for beginners.

### Contents

INTRODUCTION TO MICROECONOMICS | 4 |

Analyzing Economic Problems | 6 |

Equilibrium Analysis | 12 |

Optimization | 18 |

Demand and Supply Analysis | 26 |

PERFECT COMPETITION | 29 |

Supply Curves | 32 |

Elasticities along Specific Demand Curves | 45 |

Applications | 386 |

Excise Taxes | 390 |

Subsidies | 397 |

Price Floors | 408 |

Acreage Limitation Programs | 418 |

Tariffs | 425 |

MARKET POWER | 438 |

Marginal Revenue and Price Elasticity of Demand | 451 |

CONSUMER THEORY | 73 |

CONSUMER THEORY | 76 |

Marginal Utility Indifference | 81 |

Consumer Choice | 103 |

Consumer Choice | 106 |

Using the Tangency Condition to Understand When | 114 |

Joining a Club | 125 |

Quantity Discounts | 131 |

The Theory of Demand | 150 |

Effect and Income Effect | 162 |

LEARNINGBYDOING EXERCISES | 168 |

of Consumer Surplus | 173 |

PRODUCTION AND COST THEORY | 200 |

Economic and Uneconomic Regions | 216 |

Elasticity of Substitution | 222 |

Returns to Scale versus Diminishing Marginal | 233 |

Costs and Cost Minimization | 245 |

Sunk Unavoidable versus Nonsunk Avoidable | 251 |

Corner Point Solutions | 258 |

Cost Minimization in the Short Run | 272 |

Cost Curves | 285 |

LongRun Average and Marginal Cost Curves | 292 |

Relationship Between the LongRun and the ShortRun | 303 |

The Experience | 313 |

APPENDIX Shephards Lemma and Duality | 323 |

PERFECT COMPETITION | 327 |

Economic Profit versus Accounting Profit | 333 |

ShortRun Supply Curve for a PriceTaking Firm | 339 |

ShortRun Market Supply Curve | 345 |

The Firms LongRun Supply Curve | 353 |

What Does Perfect Competition Teach Us? | 366 |

Economic Profit Producer Surplus Economic Rent | 376 |

APPENDIX Profit Maximization Implies Cost | 384 |

APPENDIX The Cournot Equilibrium and the Inverse | 453 |

The Lerner Index | 457 |

Shifts in Market Demand | 458 |

Output Choice with Two Markets | 465 |

Monopoly Deadweight Loss | 471 |

An Inverse Elasticity Pricing Rule for Monopsony | 477 |

Capturing Surplus | 485 |

Subscription and Usage Charges | 498 |

Screening | 504 |

Bundling | 513 |

IMPERFECT COMPETITION AND STRATEGIC BEHAVIOR | 528 |

The Bertrand Model of Oligopoly | 541 |

Products | 549 |

Game Theory and Strategic Behavior | 571 |

SPECIAL TOPICS | 604 |

RiskNeutral and RiskLoving Preferences | 614 |

When Would a RiskAverse Person Choose to Eliminate | 620 |

Decision Trees with a Sequence of Decisions | 629 |

Auctions When Bidders Have Private Values | 635 |

General Equilibrium Theory | 648 |

The General Equilibrium in Our Simple Economy | 660 |

Exchange Efficiency | 670 |

Input Efficiency | 676 |

Comparative Advantage | 686 |

APPENDIX Deriving the Demand and Supply Curves | 692 |

Externalities and Public Goods | 697 |

Positive Externalities and Economic Efficiency | 711 |

Mathematical Appendix | 729 |

LEARNINGBYDOING EXERCISES | 744 |

749 | |

Glossary | 771 |

Photo Credits | 781 |