Marketing at the Confluence between Entertainment and Analytics: Proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress

Front Cover
Patricia Rossi
Springer, Apr 29, 2017 - Business & Economics - 1595 pages
This volume presents the full proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress held in Paris, France. It contains current research in marketing from academics, scholars, and practitioners from around the world. Focusing on advancing marketing theory and practice, this volume will help marketers to move forward in providing value for companies, consumers, and society.
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
 

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Contents

An Abstract
807
An Extended Abstract
809
Metric or Mantra? Scale Development Validation and Application An Abstract
814
An Abstract
817
An Abstract
819
An Extended Abstract
821
The Case of EComplaints on TripAdvisor An Extended Abstract
825
The Impact of Scarcity Versus Popularity Cues on Self Versus Other DecisionMaking An Abstract
830

Evolution of the Luxury Industry in a Digital World
41
An Abstract
43
Commercial Weight Loss Programs Changing Eating Behaviors for Good
45
An Extended Abstract
57
An Extended Abstract
61
The Role of Socially Related TraitsAn Abstract
66
Two Positioning PerspectivesAbstract
67
An Extended Abstract
71
Evidence from the Ghanaian Telecommunication Industry
77
Knowledge Challenges and Opportunities for Future Research
91
Purchase Behaviour Motivations and Perceptions An Extended Abstract
103
The Multichannel ECommerce FrameworkAn Abstract
108
An Empirical Study of Age as a Moderating Influence
111
Using One Stereotype to Overcome Another via Contingency Information Extended Abstract
125
An Extended Abstract
131
An Extended Abstract
136
The Case of Iconography of the Mother in Russia an Extended Abstract
141
A Literature Review
147
A Necessary Turnaround to Understand Comic Book Consumption? An Extended Abstract
161
The Case of Charitable Giving An Extended Abstract
167
The Service Environments Role An Abstract
172
Brand Opportunities and Risks of Social Movements An Extended Abstract
175
What Do Consumers Risk When They Fight Against Brands Extended Abstract
181
Destabilising Brand Authenticity An Extended Abstract
187
A CrossNational Study Abstract
193
A Study of Young US and Chinese ConsumersAn Abstract
195
An Abstract
197
An Abstract
198
The Ambivalent Impact of Challenge on Intrinsic Motivation Effectiveness in Digital CoCreation
199
The Case of Gamification in a New Product Development Platform Extended Abstract
215
Knowledge Generation and Underlying Learning Dynamics for Idea Generation An Abstract
220
An Extended Abstract
223
An Extended Abstract
229
Must Service Recovery Justice Lead to Customer Satisfaction? The Moderating Effects of Cultural Variables
234
An Abstract
247
An Extended Abstract
249
An Event Study Analysis Extended Abstract
254
An Exploratory Analysis An Extended Abstract
261
Do Personal Values Differentiate Support for Charitable Causes? An Abstract
266
Exploring Value Creation and Destruction in Consumer WellBeing An Extended Abstract
269
Empirical Study in FMCG Market An Abstract
273
Perceived Value and Experience Effect An Abstract
275
Some Preliminary Evidence
277
Effects of Retail Innovation and Image on ValueSatisfactionLoyalty Chain
285
The Effects on Consumer Reactions
300
A Way to Enhance Credibility? An Abstract
311
An Abstract
313
The Roles of Ethical Labels Prior CSR Record and Consumer Skepticism An Abstract
315
An Abstract
317
An Investigation of the Mechanisms and Conditions Impacting the Affective Reactions Toward the Brand and the Brand Relationship Extended Abstr...
319
Culture Socialization and Publishing Journal Requirements and Issues that Reduce the Value of Empirical Insights
327
Investigating Political Brand Image and Reputation with Qualitative Projective Techniques
329
A Constituency Focus
338
A Bibliometric AnalysisExtended Abstract
347
Purchase Intention of the Genuine Luxury Brand in Presence of Counterfeiting
353
An Abstract
363
Does New Product Combinations Affordance Make Their Categorization Easy for Us? An Abstract
365
An Abstract
367
InnovationDriven Marketing
369
An Abstract
380
An Abstract
383
An Extended Abstract
385
An Abstract
391
An Extended Abstract
393
Levels and Correlates of Awareness of PointofPurchase Tobacco Displays and Advertising
398
On the Bright and Dark Sides of Customer Participation in New Product DevelopmentAn Abstract
413
An Abstract
415
Do Different Measures Lead to Different Results? An Abstract
417
An Abstract
419
What Makes Retailers Shop at Small Retailers? An Extended Abstract
420
Role of Marketing and Technological Innovation on Satisfaction and Word of Mouth in Retailing
425
An Extended Abstract
441
What Do We Mean by Sustainability Marketing? An Abstract
447
An Abstract
448
An Abstract
451
The Case of MiddleClass Consumers in Indonesia An Abstract
453
How Brands Can Leverage Online Interactions with Consumers An Abstract
455
An Extended Abstract
456
Big Data Analytics for Marketing Contributed Session by the IÉSEG Center for Marketing Analytics ICMA
463
An Abstract
465
The Impact of Corporate Reputation Harm on Brand Equity and Consumer Value Perceptions An Abstract
467
The Alfa Romeo Case An Extended Abstract
469
An Abstract
474
An Extended Abstract
477
An Abstract
482
An Application to Train Station Retailing
485
Does Status Always Matter? The Effect of Brand Concept on the Effectiveness of Hierarchical and Linear Structures of Loyalty Programs
498
An Abstract
513
Using a Loyalty Phase Model to Gain Insight into Gender Differences in Service Evaluations An Extended Abstract
515
The Role of Authenticity An Extended Abstract
518
Enhancing Positive Disconfirmation and Personal Identity Through Customer Engagement in Cultural Consumption
525
An Abstract
537
A Review and Research Agenda An Abstract
539
Development and Validation of a Reliable Measurement Index An Abstract
541
Development Implementation and Evaluation of a CommunityBased Social Marketing ProgramAn Abstract
542
When Fate Attributions Affect Persuasion in Road Safety Campaigns Using Fear and GuiltAn Extended Abstract
545
Conceptualization and Propositions for Future Research an Extended Abstract
551
A Structured Abstract
555
An Abstract
561
An Extended Abstract
563
A Customer Perspective
569
The Role of Cocreation Type an Extended Abstract
580
An Abstract
587
An Empirical Analysis of the Role of Neutralization Techniques Within the Context of Moral Intensity
589
The Mediating Role of Susceptibility to Social Influence An Extended Abstract
603
An Abstract
608
Examining the Role of SelfConstrual and Mental Transportation Imagery An Extended Abstract
611
An Extended Abstract
617
Multicultural Marketplaces Theoretical and Empirical Ground Advances
623
An Abstract
634
An Extended Abstract
637
When Consumers Drive Brand Identity Changes An Abstract
642
An Abstract
645
A Conceptual Model An Abstract
646
An Abstract
647
An Abstract
651
The Moderating Role of Selling Experience An Extended Abstract
653
An Extended Abstract
658
A Case Study Extended Abstract
665
Customer Loyalty in International ThirdParty Logistics Service Providers
671
Conceptualisation and Future Research Directions An Extended Abstract
686
An Abstract
692
An Abstract
693
An Abstract
694
An Abstract
695
An Abstract
696
Has Loyalty to Online Grocery Retailers Declined? An Abstract
697
An Abstract
698
An Abstract
699
Spillover Effects Between Categories of Responsible Food Products? An Extended Abstract
709
Misperceptions Arising from Sustainability Labeling An Abstract
713
The Case of Gamification An Extended Abstract
715
An Extended Abstract
721
Empirical Study on Future Developments and Selected ConceptsAn Abstract
727
Influences and Prospects An Extended Abstract
729
Contemplating the Research Agenda for the Dark Side of Brands and Branding
735
Case of French Wine Cooperatives
745
Some Initial FindingsAn Abstract
758
The Brand Manager System 20 Years After Low and Fullertons CriticalHistorical Evaluation
761
An Abstract
771
Does SelfEfficacy Make the Difference? An Extended Abstract
773
The Role of Counterfactuals and Emotions in Customer Coping with Health Service Failures An Abstract
779
The Mediating Role of Emotional Response
781
Broadening and Building Theory in SalesAn Abstract
786
Consumer Gratitude or Frustration? An Extended Abstract
789
New Evidence from China An Extended Abstract
795
An Abstract
800
Adding Value to Sports Events by Resource Integration with Sponsors An Extended Abstract
803
A Case of Luxury Chocolate An Extended Abstract
831
An Abstract
839
An Extended Abstract
841
An Abstract
847
An Abstract
849
An Abstract
850
The Bumpy Road to Academia Difficulties Challenges and Concerns Doctorate Students Face in the USA and Beyond An Abstract
853
Consumer Guilt Online Resale and Purchase Intention
855
An Abstract
861
Role of Emotions An Abstract
862
Meet with International Journal Editorial Reviewers The Difficulties and Issues That Create a Rejection Assessment in the Journal Review Process An ...
863
The Role of Cosmopolitanism and Place Attachment An Extended Abstract
869
An Exploratory Research An Abstract
874
Structured Abstract
877
How Do Incentivized Product Reviews Impact Sales An Abstract
883
The Moderating Effect of Blogger Social Influence on Loyalty Toward the Blog and the Brands Featured
885
Does Cultural Context Play a Role? An Abstract
899
An Abstract
901
An Abstract
903
A Comparative Study
905
An Extended Abstract
916
A Fashion Industry Case Study
921
An Extended Abstract
933
Consumer Brand Relationship in the Age of Instagram
938
An Abstract
953
Does the Presentation of Comparative Prices Matter? An Extended Abstract
955
An Abstract
960
An Extended Abstract
963
To Switch or Not? Analyzing the Question for Consumers in Turkish Mobile Telecommunications
969
A Fundamental Motives ExplanationAn Abstract
983
Evidence from Chile Extended Abstract
985
An Abstract
990
The Web Scorecard as a Holistic Instrument for Performance Measurement and Strategic Management of Online Activities of Media CompaniesAn E...
991
An Abstract
999
A Case of Two Taiwanese Travel Agencies
1001
Special Session Contributions to Social Marketing
1013
A Proposed Integrated Model of Resistance to Antismoking Messages Abstract
1015
The Role of Social Engagement Abstract
1017
Moderation by the Objective of the Recommended Behavior Mediated by the Valence of Mental Imagery Abstract
1019
An Abstract
1021
An Extended Abstract
1023
Empirical Evidence
1029
The Online Merchant Space a Potential to Extend Physical Place AttachmentAn Extended Abstract
1042
The Role of Social Hedonic and Functional Values
1049
What Does Regulatory Fit Have to do with the Online Customers DecisionMaking Process? An Abstract
1057
Consumer Persuasion Knowledge vs Seller Negotiation Techniques An Extended Abstract
1059
The Role of Resellers Salespeople in Price Setting Within Firms
1065
Advertising Value Privacy Concerns and the Role of Brand Trust An Abstract
1076
An Abstract
1079
An Empirical Comparison of Key Innovation Adoption ModelsAn Abstract
1081
An Extended Abstract
1083
An Abstract
1088
An Innovation Pipeline Analysis of Technology Transfer from Academia to Business
1091
An Extended Abstract
1099
An Extended Abstract
1105
Same Context Same Experience? A Latent Class Segmentation of Strasbourg Christmas Market Visitors Based on the Dimensions of the Visit Experie...
1111
An Abstract
1126
Proposition of a Model of Value Transfer
1129
An Abstract
1144
The Role of Uncertainty Disclosure and Communication Style An Abstract
1145
Influence of Personality Traits
1149
An Extended Abstract on the Value of Shared Objects as a Function of the Number of People Shared With
1164
Can Power Determine Donation?
1169
Consumer Representations and Consequences for Their Behavior An Extended Abstract
1181
An Extended Abstract
1186
An Extended Abstract
1203
An Abstract
1207
Why and When Do FirmCustomer Relationships Lead to Competitive Advantage? An Abstract
1209
Exploring Bias in Marketing Communication Using Language Cues An Abstract
1211
An Extended Abstract
1212
Proposal of a Digital Identity Scale
1219
Can Inexperienced Sales Professionals Get Lucky Without Working Smart or Hard? An Abstract
1232
Do Mobile Technology Tools Reduce Job Stress Among Salespeople? An Abstract
1233
Exploring the Moderating Role of Organisational IdentificationAn Abstract
1237
The Role of Independent Test Results and Consumers Predisposition to Show State ReactanceA Structured Abstract
1239
An Extended Abstract
1245
Consumption Choices in Emerging MarketsAn Abstract
1251
Evidence from Vietnam An Extended Abstract
1253
The Cultural Transformation of Emerging Markets Extended Abstract
1259
Conceptualisation and Research PropositionsAn Extended Abstract
1263
An Abstract
1269
What Are the YGeneration Consumers Motivations for Consuming and Purchasing Luxury Goods? An Extended Abstract
1271
An Extended Abstract
1276
An Extended Abstract
1281
An Abstract
1283
How Do Consumers React to Ambivalent CSR Information? Application in the Retailing SectorAn Abstract
1285
An Abstract
1287
An Extended Abstract
1288
Extended Abstract
1295
A Preliminary Test of Its Validity An Abstract
1299
An Extended Abstract on the Construal Level of Possessions
1301
Conformity to SexTyped Design in Modern Society
1307
Advertising Formats and Cultural DifferencesResearch Gaps Challenges and Opportunities
1320
An Abstract
1323
The Dynamics Between Value Cocreation and Value Codestruction in Business Service Networks
1324
An Abstract
1325
An Abstract
1326
Reevaluating the AgencyClient Relationship An Extended Abstract
1327
Structural Influences on Online Network Seeding Targets
1337
The Influence of Haptic Sensations on AlcoholInduced Hedonic Feelings An Abstract
1354
An Abstract
1357
Explaining Consumer Behavior with Household Panel Data A Structured Abstract
1359
A Qualitative Exploratory Study An Extended Abstract
1365
An Abstract
1370
Impact on Children from 8 to 12A Need for More Legal Constraints An Abstract
1371
An Abstract
1372
Process Purchase Intention and Market Development Level An Abstract
1377
Is There a Shortcut for Upgrading from OEM to OBM? Lessons from Furniture Manufacturers in China
1379
An Abstract
1387
An Abstract
1389
An Extended Abstract
1390
What Are the Combinations of Patterns of Brand Engagement Leading to High Brand Loyalty Intentions in Social Media? An Extended Abstract
1397
An Abstract
1403
An Extended Abstract
1404
Investigating the Role of Social Influence of Peers to Use Social Networking Sites Applied to the Theory of Reasoned Action An Abstract
1409
Relation Between Consumer Ethical Sensitivity Ethical Judgment and Ethical Consumption Behavior
1411
Using Social Identity and Norm Effects to Engender Sustainable Consumer Behaviors An Abstract
1425
An Extended Abstract
1427
An Empirical Investigation
1432
The Effect of SelfSelected Price Bundling on Willingness to Pay An Abstract
1448
An Abstract
1449
The Hedonic Pricing and Discrete Choice Models
1455
An Abstract
1463
An Applied Combined View of Impulse Shopping
1464
A Structured Abstract
1479
How Do FreetoPlay Gamers Truly Perceive the InApp Purchases? An Extended Abstract
1485
An Abstract
1491
The Moderating Impact of Food Technology NeophobiaAn Abstract
1493
Factors Facilitating and Hindering Microfirms Growth and Internationalisation Efforts Abstract
1494
The Case of Verona An Extended Abstract
1497
Similarities and Differences Between the 50+ and the 1829YearOld Consumers in Germany An Abstract
1503
An Extended Abstract
1505
A Focus on Single Fathers A Structured Abstract
1510
How Service Differentiation at the Store Level Impacts B2B Performance? ProductService Interplay Implications for Sales and Market Share in an E...
1517
An Extended Abstract
1528
A Structured Abstract
1535
An Experimental Study on the Effectiveness of Site and Search Retargeting for Luxury Brands in China and the Netherlands An Abstract
1540
An Exploratory Comparison Between Two CulturesAn Extended Abstract
1543
An Extended Abstract
1547
An Exploration of Factors Influencing Chinese Consumers Expectations of Corporate Social Responsibility
1552
Does One Really Fit All? Cultural Differences Experiencing Emobility
1565
Are Religious Customers Skeptical Toward Sexually Appealing Advertising? An Abstract
1579
High Temperature Accelerates VarietySeeking Behavior? An Extended Abstract
1580
An Abstract
1585
Extended Abstract
1587
Consumers Online Contents Sharing Behavior An Abstract
1590
An Abstract
1592
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