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actual assessment of user asso attributes auto automobile basic BATTELLE MEMORIAL INSTITUTE bus services companies comparative judgments conducted consideration consumer conveyance cost criteria for transit criteria for transit-system current and proposed data collection design and methodology design and operation determine Development differences experimental design fare field studies Formulation of Guidelines Human engineering identification information identified individual interview protocol inventory of user linear scales Mass Transit mass transport measurement methodology for evaluating multidimensional analysis multidimensional scaling need dimensions need statements needs of urban obtained perceived safety/security portance present problem areas PROPOSED SCALING METHODOLOGY Proposed Urban Transportation questions relative importance represent requirements and criteria ridership scale values scaling applications scaling procedures selected Smerk socioeconomic system responsiveness systematic tion transit design transit mode transit systems transit user transit-system design transportation analyst transportation needs urban transportation systems urban transportation users usage user needs user-oriented utilization variables