Age of Propaganda: The Everyday Use and Abuse of Persuasion
Macmillan, Mar 14, 2001 - Political Science - 432 pages
Americans create 57% of the world's advertising while representing only 6% of its population; half of our waking hours are spent immersed in the mass media. Persuasion has always been integral to the democratic process, but increasingly, thoughtful discussion is being replaced with simplistic soundbites and manipulative messages.
Drawing on the history of propaganda as well as on contemporary research in social psychology, Age of Propaganda shows how the tactics used by political campaigners, sales agents, advertisers, televangelists, demagogues, and others often take advantage of our emotions by appealing to our deepest fears and most irrational hopes, creating a distorted vision of the world we live in.
This revised and updated edition includes coverage of the Clinton/Lewinsky scandal, recent election campaigns, talk radio, teen suicide, U.F.O. abductions, the Columbine shootings, and novel propaganda tactics based on hypocrisy and false allegations.
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Review: Age of Propaganda: The Everyday Use and Abuse of PersuasionUser Review - Nana - Goodreads
I bought this book after a recommendation by Ramit Sethi when he was interviewed on the Tim Ferris podcast. I didn't know much going in, so it was a surprising read. This book promises to help you ... Read full review
Review: Age of Propaganda: The Everyday Use and Abuse of PersuasionUser Review - Fabrizio Stucchi - Goodreads
This should be a mandatory ready for anybody at High School, it is simply a description of the world we are living, and how we are conditioned by media and advertisement. A MUST READ! Read full review
Our Age of Propaganda
The Psychology of Everyday Persuasion
Mindless Propaganda Thoughtful Persuasion
The Rationalizing Animal
The Four Stratagems of Influence
Setting the Stage for Effective Influence
Words of Influence
Protagoras Ideal OneSided Puffery versus TwoSided Debate
Touch the Heart Persuade the Mind
The Fear Appeal
The Granfalloon Technique
What Is the Influence of One Flower Given?
The Committed Heart
To Practice What You Preach
Pictures in Our Heads
Saddam Hussein The Hitler of Baghdad?
A Questionable Persuasion
The Power of Decoys
The Psychology of Factoids
Real and Manufactured
The Credible Communicator
Breakfast of Champions Junk Food for the Self
How Do You Persuade if Everyone Knows You Are Untrustworthy Unbelievable and Disliked?
The Manufacture of Credibility
Prizefighter Slays Eleven with One Look The Influence of Mass Media Models
The Message and How It Is Delivered
Naked Attics and Neighborhood War Heroes On Vividness in Communication
Why Do They Keep Repeating the Same Ads?
If You Have Nothing to SayDistract Them
If You Want to Gain an Inch Ask for a MileSometimes
The Psychology of Scarcity and the Mystique of Phantoms
The Challenge of Propaganda to Society
Education or Propaganda?
What Is News?
On the Ineffectiveness of Information Campaigns
Subliminal Sorcery Who Is Seducing Whom?
How to Become a Cult Leader
Propaganda in the Third Reich A Case for Uncertainty
Counteracting the Tactics of Propaganda
Is Forewarned Forearmed? Or How to Really Resist Propaganda
What We Can Do to Stop Propaganda in Its Tracks
ABOUT THE AUTHORS