The Story Factor: Secrets of Influence from the Art of Storytelling

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Basic Books, 2006 - Business & Economics - 299 pages
2 Reviews
This is a modern classic revised and updated: How the age-old art of storytelling can transform the way we communicate - and the way we do business? In The Story Factor , Annette Simmons reminds us that the oldest tool of influence is also the most powerful. Over one hundred stories drawn from the front lines of business and government, as well as myths, fables and parables from around the world, illustrate how story can be used to persuade, motivate and inspire in ways that cold facts, bullet points and directives can't. These stories combined with practical storytelling techniques show anyone how to become a more effective communicator. From 'who I am' to 'I-know-what-you're-thinking', Simmons identifies the six stories you need to know how to tell and demonstrates how they can be applied. Through the words, gestures, tone and rhythm of story you can captivate any audience simultaneously construct a believable picture for your ideas and goals. In this hyper-competitive, techno-centric and results-oriented environment, it is easy to forget that all organizations are social systems and that work is personal. Learning to tap into the personal element through story gives you a key to the social system. Alignment improves, problems get solved, group decisions are easier to make, and trust develops in ways and in places you might never think possible.
 

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The story factor: secrets of influence from the art of storytelling

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In this highly readable book, business communications consultant and author Simmons (Territorial Games) pitches storytelling as the modus operandi for business success. Identifying six stories one ... Read full review

Contents

The Six Stories You Need to Know How to Tell
1
What Is Story?
27
What Story Can Do that Facts Cant
49
How to Tell a Good Story
83
The Psychology of Storys Influence
105
Sound Bite or Epic?
133
Influencing the Unwilling Unconcerned or Unmotivated
157
Storylistening as a Tool of Influence
181
The Life of a Storyteller
219
Story Thinking as a Skill
241
Testing the Six Stories You Need to Tell in Real Life Sunrise Stories
259
Resources
271
Storytelling in Action
285
Bibliography
287
Index
291
Copyright

Storyteller Dos and Donts
199

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About the author (2006)

Annette Simmons is founder of Group Process Consulting, specializing in helping organizations build more collaborative behaviors for bottom-line results. A popular speaker, community activist, and author of Territorial Games and A Safe Place for Dangerous Truths, she lives in Greensboro, North Carolina.

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