We Are Smarter Than Me: How to Unleash the Power of Crowds in Your Business

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Pearson Education, Sep 25, 2007 - Business & Economics - 156 pages
5 Reviews
Wikinomics and The Wisdom of Crowds identified the phenomena of emerging social networks, but they do not confront how businesses can profit from the wisdom of crowds. WE ARE SMARTER THAN ME by Barry Libert and Jon Spector, Foreword by Wikinomics author Don Tapscott, is the first book to show anyone in business how to profit from the wisdom of crowds. Drawing on their own research and the insights from an enormous community of more than 4,000 people, Barry Libert and Jon Spector have written a book that reveals what works, and what doesn't, when you are building community into your decision making and business processes. In We Are Smarter Than Me, you will discover exactly how to use social networking and community in your business, driving better decision-making and greater profitability. The book shares powerful insights and new case studies from product development, manufacturing, marketing, customer service, finance, management, and beyond. You'll learn which business functions can best be accomplished or supported by communities; how to provide effective moderation, balance structure with independence, manage risk, define success, implement effective metrics, and much more. From tools and processes to culture and leadership, We Are Smarter than Me will help you transform the promise of social networking into a profitable reality.

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LibraryThing Review

User Review  - mdubois - LibraryThing

Dated. Published in 2007, it highlights all of the benefits of collaboration in an overly optimistic way without dealing with the hard work necessary to take group think and convert it to valuable ... Read full review

LibraryThing Review

User Review  - GShuk - LibraryThing

This audio does not really go beyond Wikinomics and The Wisdom of Crowds as the book description says it will. I would recommend those books and skip this one. Read full review


Look What We Can Do
Go from RD to RWe
How May We Help We?
Customer Sell Thyself
If We Build It We Will Come
Welcome to the World Bank of We
Make Everyone a CWeO
Lead from the Rear
AfterwordJoin the Crowd
Company Index
Name Index
Subject Index

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About the author (2007)

This book is the result of an unprecedented wiki-based collaboration bringing together leading experts on social networking and communities at Wharton Business School, MIT Sloan School of Management, and more than 4,000 business innovators from around the world, all of whom have generously contributed their extraordinary knowledge, insights, and personal experiences.

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