Free Stylin': How Hip Hop Changed the Fashion IndustryThis book sources interviews with scholars, urban designers, music experts, financial analysts, retailers, and hip hop celebrities to chronicle the compelling story of how hip hop transformed the fashion world and exploded into a $3 billion clothing industry.
This book traces the fascinating unfolding of hip hop fashion from its roots to the present day. It explores how hip hop transitioned from the hood to the runway; how race, ethnicity, and culture played into commercialism; how celebrities impacted the fashion industry; and what ultimately led major department stores to jump on the urban bandwagon. Utilizing the author's journalistic lens and based upon interviews with urban fashion designers, entrepreneurs, fashion veterans, trend forecasters, and hip hop celebrities, each chapter is akin to an oral history that provides not just facts but also invaluable analysis and historical perspective.
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Contents
1 A Century of Style | 1 |
2 Fresh Dressed | 9 |
3 The Revolution Will Be Publicized | 25 |
4 Solidarity in Cross Colours | 41 |
5 Brooklyns Finest | 61 |
6 TailorMade | 77 |
7 Hip Hopreneurs | 95 |
8 How FUBU Changed the World | 113 |
11 They Got Fashion Game | 153 |
12 White Behind the Brands | 161 |
13 The Ecko The Rhino and the Empire That Marc Built | 169 |
14 Dollars and Sense | 183 |
Epilogue | 197 |
Notes | 203 |
Bibliography | 211 |
225 | |