Modern Typography: An Essay in Critical HistoryModern Typography, 2nd Edition is a completely updated and revised edition of Robin Kinross's classic survey of European and North American typography since 1700, first published in 1992. In addition to numerous new illustrations and revised text, Modern Typography has been re-scaled to a new, convenient pocket format. Kinross's overview breaks ground by focusing on the history of typography as an intricate web of social, technical, and material processes, rather than a parade of typeface styles. Eye magazine calls Modern Typography the book that tells "how modern typography got to be the way it is." Together, Kinross's clear, concise writing combined with his extensive knowledge of the history of typography create a gold standard for how design history ought to be written. |
From inside the book
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Page 15
... trade organized along masonic lines : a secretive , male preserve , stubbornly resist- ing change . " The trade ' appears as a principal though usually silent character in this book , as the bedrock of printing . At its best it has been ...
... trade organized along masonic lines : a secretive , male preserve , stubbornly resist- ing change . " The trade ' appears as a principal though usually silent character in this book , as the bedrock of printing . At its best it has been ...
Page 51
... printing trade in the USA and Britain , becoming known as ' artistic printing ' . Where Whistler and other leaders of taste largely confined their experiments to books , artistic printing found its application in jobbing work . The ...
... printing trade in the USA and Britain , becoming known as ' artistic printing ' . Where Whistler and other leaders of taste largely confined their experiments to books , artistic printing found its application in jobbing work . The ...
Page 52
... trade prized technical ingenuity and ostentation . This can be seen most clearly - even now - in the printing that the trade does to advertise its own achievements : as in the printers ' calendar , where images of exquisite bad taste ...
... trade prized technical ingenuity and ostentation . This can be seen most clearly - even now - in the printing that the trade does to advertise its own achievements : as in the printers ' calendar , where images of exquisite bad taste ...
Contents
Preface acknowledgements | 8 |
Modern typography | 13 |
Enlightenment origins | 22 |
Copyright | |
16 other sections not shown
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Common terms and phrases
advertising aesthetic approach artistic Arts & Crafts Bauhaus became become blackletter book design book typography Britain British composition context culture Didot discussion Dwiggins early edition elements Emil Ruder Eric Gill especially essay example font format forms Fournier Froshaug German Gerstner Gill graphic design idea ideal images industry issue italic Jan Tschichold Johnston journal Jugendstil Kelmscott Larisch legibility letterforms letterpress letters Linotype London machine Mardersteig material Max Bill ment Metafont modern typography modernist modernist typography Monotype Corporation Morris movement neue Typographie Neville Brody notably ornaments paper Paul Renner Poeschel practice printers printing trade Printing types private press production programme published rational reform revival roman Ruder sanserif Schrift standard Stanley Morison style suggested Swiss typography tion tradition type design typeface typeface design typefoundry typesetting typo Typografie typographic design typographic history Typographische Updike Updike's Vinne visual W. A. Dwiggins Werkbund