Modern Typography: An Essay in Critical HistoryModern Typography, 2nd Edition is a completely updated and revised edition of Robin Kinross's classic survey of European and North American typography since 1700, first published in 1992. In addition to numerous new illustrations and revised text, Modern Typography has been re-scaled to a new, convenient pocket format. Kinross's overview breaks ground by focusing on the history of typography as an intricate web of social, technical, and material processes, rather than a parade of typeface styles. Eye magazine calls Modern Typography the book that tells "how modern typography got to be the way it is." Together, Kinross's clear, concise writing combined with his extensive knowledge of the history of typography create a gold standard for how design history ought to be written. |
From inside the book
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Page 111
... sanserif as follow- ing directly from the belief in forms appropriate to the time : the modern age of the machine . This was the essential difference with others who had earlier taken up sanserif in the search for aesthetic simplicity ...
... sanserif as follow- ing directly from the belief in forms appropriate to the time : the modern age of the machine . This was the essential difference with others who had earlier taken up sanserif in the search for aesthetic simplicity ...
Page 113
... sanserif . The first of these to appear was Erbar , designed by Jakob Erbar and issued by Ludwig & Mayer in 1926 ; early drawings for the typeface are dated 1922. The idea for a freshly designed sanserif , breaking from the hitherto ...
... sanserif . The first of these to appear was Erbar , designed by Jakob Erbar and issued by Ludwig & Mayer in 1926 ; early drawings for the typeface are dated 1922. The idea for a freshly designed sanserif , breaking from the hitherto ...
Page 114
... sanserif capitals designed by the architect Ferdinand Kramer is said to have provided some impetus for Futura , though early versions of the typeface show eccentrici- ties that are unlike any other letterform of the time . In 1926 ...
... sanserif capitals designed by the architect Ferdinand Kramer is said to have provided some impetus for Futura , though early versions of the typeface show eccentrici- ties that are unlike any other letterform of the time . In 1926 ...
Contents
Preface acknowledgements | 8 |
Modern typography | 13 |
Enlightenment origins | 22 |
Copyright | |
16 other sections not shown
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advertising aesthetic approach artistic Arts & Crafts Bauhaus became become blackletter book design book typography Britain British capital composition culture Didot discussion Dwiggins early edition elements Emil Ruder Eric Gill especially essay example font formal writing format forms Fournier Froshaug German Gerstner Gill Gill Sans graphic design idea ideal images industry issue italic Jan Tschichold Johnston journal Jugendstil Kelmscott Larisch legibility letterforms letterpress letters Linotype London machine Mardersteig material Max Bill ment Metafont modern typography modernist modernist typography Monotype Corporation Morris movement neue Typographie Neville Brody notably ornaments paper Paul Renner Poeschel practice printers printing trade Printing types private press production programme published rational reform revival roman Ruder sanserif Schrift standard Stanley Morison style suggested Swiss typography tion tradition type design typeface typeface design typefoundry typesetting typo Typografie typographic design typographic history Typographische Updike Updike's Vinne visual Werkbund