Fashioning Japanese SubculturesWestern fashion has been widely appreciated and consumed in Tokyo for decades, but since the mid-1990s Japanese youth have been playing a crucial role in forming their own unique fashion communities and producing creative styles which have had a major impact on fashion globally. Geographically and stylistically defined, subcultures such as Lolita in Harajuku, Gyaru and Gyaru-o in Shibuya, Age-jo in Shinjuku, and Mori Girl in Kouenji, reflect the affiliation and identities of their members, and have often blurred the boundary between professionals and amateurs for models, photographers, merchandisers and designers. Based on insightful ethnographic fieldwork in Tokyo, Fashioning Japanese Subcultures is the first theoretical and analytical study on Japan's contemporary youth subcultures and their stylistic expressions. It is essential reading for students, scholars and anyone interested in fashion, sociology and subcultures. |
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aesthetic Age-jo Akihabara anime and manga appear bar hostesses become Caba-jo chapter clothes consumers cosplay cosplay restaurant cosplayers costume create cute economic explained fash fashion city fashion industry fashion subcultures Fujoshi full-time gang Ganguro global Gothic Lolita Gyaru Gyaru and Gyaru-o Harajuku Hebdige high fashion identity Ikebukuro institutions Japan Japanese designers Japanese fashion Japanese subcultures kawaii Kawamura Koakuma-Ageha Kouenji Lolita brands Lolita fashion Lolita girls Lolita subculture London look maid café mainstream makeup manga manga fans models Mori Girl norms one’s Otaku Paris part-time Photo Plate popular culture postmodern Press producers Punk punk subculture Rei Kawakubo role salesgirls Shibuya 109 Shinjuku social society Sociology spread street fashion styles stylistic expressions subcul subcultural fashion subcultural groups subcultural studies taste teenagers teens theory tion today’s Tokyo tures waitress wear Western women Yamamba Yohji Yamamoto York young youth fashion youth subcultures Yuniya