The Selection of Advertising Media |
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Contents
Principles of Media Planning | 1 |
A Review of Media | 61 |
Campaign Planning | 163 |
Copyright | |
1 other sections not shown
Common terms and phrases
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Bibliographic information
| Title | The Selection of Advertising Media |
| Author | John Waller Hobson |
| Contributor | Institute of Practitioners in Advertising |
| Edition | 5 |
| Publisher | published, 1968 |
| Length | 217 pages |
| Export Citation | BiBTeX EndNote RefMan |