The Selection of Advertising Media |
Contents
Principles of Media Planning | 1 |
Television | 7 |
Other Media | 14 |
Copyright | |
3 other sections not shown
Common terms and phrases
accepted adult advertising assessment atmosphere audience average basis budget buying calculation campaign carry chapter character choice cinema circulation circumstances colour combination compared considerable considered context cost coverage covered daily direct display effect element example exhibitions fact factor field figures frequency give given groups homes impact important interest less limited London magazines matter means measurement medium method mind necessary newspapers normal objective offer particular period position possible poster practice present principles problem programme published purchase quantity question radio reach readers readership reason relation repetition retail sample selection selling space Sunday Survey television tend tion trade usually vary week weekly whole wide