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Principles of Media Planning
A Review of Media
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adult adver advertiser's advertising media appeal Associated Television atmosphere brand budget buyers buying calculation chapter character choice cinema circulation colour combination commercial competitive considerable cost cost per thousand coverage Daily Express Daily Mirror daily papers direct mail duplication editorial effect element England 200 example exhibitions fact factor figures film frequency groups homes housewives impact important interest limited London London Transport London Underground magazines mass media measurement media planning media selection medium method mood national dailies National Readership Survey normal offer outdoor media particular period position possible Poster Audience pre-select prestige principles problem programme purchase radio Radio Luxembourg reach readers reason reminder repetition retail trade sample schedule scheme space specialist Sunday Sunday Express Sunday Mirror television tend tion tising total readership traffic usually vertising week weekly whole women