The Selection of Advertising Media |
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Page 48
... weekly and monthly periodicals the current I.P.A. , N.P.S. technique gives rise to grave doubts concerning its validity . Readership replication may well be cancelled out over the whole sample by " parallel " readership but this is not ...
... weekly and monthly periodicals the current I.P.A. , N.P.S. technique gives rise to grave doubts concerning its validity . Readership replication may well be cancelled out over the whole sample by " parallel " readership but this is not ...
Page 81
... weekly , readership increases to 88 % " in towns publishing weekly newspapers ( outside the conurba- tion ) whose administrative boundaries do not adjoin those of evening newspaper publishing centres . " ( Regional Readership Survey ...
... weekly , readership increases to 88 % " in towns publishing weekly newspapers ( outside the conurba- tion ) whose administrative boundaries do not adjoin those of evening newspaper publishing centres . " ( Regional Readership Survey ...
Page 123
... weekly reports shall be notified to J.I.C.T.A.R. ( ii ) Weekly Schedule of Commercials ( for nine areas ) Reports are issued weekly and are delivered to all authorised users on the Wednesday , the tenth day following the end of the ...
... weekly reports shall be notified to J.I.C.T.A.R. ( ii ) Weekly Schedule of Commercials ( for nine areas ) Reports are issued weekly and are delivered to all authorised users on the Wednesday , the tenth day following the end of the ...
Contents
Principles of Media Planning | 1 |
Television | 7 |
Other Media | 14 |
Copyright | |
3 other sections not shown
Common terms and phrases
accepted adult advertising assessment atmosphere audience average basis budget buying calculation campaign carry chapter character choice cinema circulation circumstances colour combination compared considerable considered context cost coverage covered daily direct display effect element example exhibitions fact factor field figures frequency give given groups homes impact important interest less limited London magazines matter means measurement medium method mind necessary newspapers normal objective offer particular period position possible poster practice present principles problem programme published purchase quantity question radio reach readers readership reason relation repetition retail sample selection selling space Sunday Survey television tend tion trade usually vary week weekly whole wide