Disciplined Dreaming: A Proven System to Drive Breakthrough Creativity

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John Wiley & Sons, Jan 13, 2011 - Business & Economics - 256 pages
A 5-part process that will transform your organization — or your career — into a non-stop creativity juggernaut

We live in an era when business cycles are measured in months, not years. The only way to sustain long term innovation and growth is through creativity-at all levels of an organization. Disciplined Dreaming shows you how to create profitable new ideas, empower all your employees to be creative, and sustain your competitive advantage over the long term. Linkner distills his years of experience in business and jazz — as well as hundreds of interviews with CEOs, entrepreneurs, and artists — into a 5-step process that will make creativity easy for you and your organization. The methodology is simple, backed by proven results.

  • Empowers individuals, teams, and organizations to meet creative challenges posed by the marketplace
  • Turns the mystery of creativity into a simple-to-use process
  • Shows how creativity can be used for everything from innovative, game-shifting breakthroughs to incremental advances and daily improvements to business processes
  • Offers dozens of practical exercises, thought-starters, workouts to grow "creative muscles," and case studies

Disciplined Dreaming shows even the stuffiest corporate bureaucracies how to cultivate creativity in order to become more competitive in today's shifting marketplace.

#4 New York Times Best Seller (Advice, How-To and Miscellaneous)

#8 New York Times Best Seller (Hardcover Business)

#2 Wall Street Journal Best Seller (Hardcover Business)

#9 Wall Street Journal Best Seller (Hardcover Nonfiction)

#9 Washington Post Best Seller (Hardcover Nonfiction)

#1 USA Today Best Seller (Money)

#10 Entertainment Weekly Best Seller (Hardcover Nonfiction)

#10 Publishers Weekly Bestseller (Hardcover Nonfiction)


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LibraryThing Review

User Review  - Darwa - LibraryThing

Excellent book. I heard the author speak at Brand Camp and this is the first book I received at the event that I read. Every Marketing professional should read this book and also print posters and ... Read full review

Disciplined Dreaming: A Proven System To Drive Breakthrough Creativity

User Review  - Book Verdict

Linkner, founder and CEO of ePrize, one of the top online interactive promotions companies, outlines why businesses need to stay creative to stay competitive. After noticing that businesses have work ... Read full review


The Case for Creativity
Your System for Creativity
Defining the Creativity Challenge
Driving Curiosity and Awareness
Gaining the Keys to a Creative Mind and Culture
Preparing Your Environment to Promote Creative
Discovering the Ways of Creativity
Powerful Techniques

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About the author (2011)

Josh Linkner is founder and chairman of ePrize, a dominant player in the promotions industry serving 74 of the top 100 brands. He is a four-time entrepreneur, venture capitalist, accomplished jazz musician, and highly sought-after keynote speaker. He has won several business, technology, and design awards, including the Ernst & Young Entrepreneur of the Year Award, Crain's 40 under 40, Automation Alley's CEO of the Year, and the Detroit Executive of the Year.
For more information, please visit www.joshlinkner.com

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