What No One Ever Tells You About Franchising: Real-Life Franchising Advice from 101 Successful Franchisors and Franchisees

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Kaplan Pub., Mar 1, 2006 - Business & Economics - 193 pages
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More than 700,000 franchise businesses in the U.S. generate $800 billion in sales annually. Every eight minutes during the business day, a new franchise opens. What No One Ever Tells You About Franchising is a must-have for the thousands of business owners who want to franchise their concepts, and for the thousands of buyers longing to purchase a franchise.

Jan Norman, journalist and expert in entrepreneurship, gives readers a look at franchising from the trenches. Readers learn firsthand from 101 successful franchisors, franchisees, and experts a wealth of recommendations for making their dreams of franchising a reality.

Chapters for franchisors cover all the essentials, from identifying the right territories, suppliers, and partners, to creating a brand worth buying and maintaining quality control. Chapters for franchisees give the hard facts on topics such as negotiating terms, evaluating the stability of the franchise, identifying hidden costs, and marketing beyond the franchisor’s advertising. A glossary of terms, a list of industry associations, and sample agreements make this the most complete reference of its kind.

Unlike academic texts or strictly how-to manuals on the subject of franchising, Norman’s book combines practical techniques with an abundance of tips and anecdotes from entrepreneurs.


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About the author (2006)

Norman is on the advisory committee for the Entrepreneurship Certificate Extended Education program at Cal State Fullerton and a member of the Orange County SBDC advisory committee.

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