Tipping the Culture: How engaging Millennials will change things.Patricia Martin reveals how some of the world's top brands are reaching Millennials in a digital culture. Distilled from interviews with executives from world-class companies such as Ford Motor, Red Bull and Google, Tipping the Culture is loaded with practical tips and pithy insights from marketers communicating across multiple platforms. |
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Bibliographic information
| Title | Tipping the Culture: How engaging Millennials will change things. |
| Author | Patricia Martin |
| Contributor | Patric King |
| Publisher | LitLamp Communications, 2010 |
| Length | 33 pages |
| Subjects | › › Business & Economics / General Computers / Internet / General |
| Export Citation | BiBTeX EndNote RefMan |