Tipping the Culture: How engaging Millennials will change things.

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LitLamp Communications, Dec 7, 2010 - Business & Economics - 33 pages
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Patricia Martin reveals how some of the world's top brands are reaching Millennials in a digital culture. Distilled from interviews with executives from world-class companies such as Ford Motor, Red Bull and Google, Tipping the Culture is loaded with practical tips and pithy insights from marketers communicating across multiple platforms.
 

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Contents

II
3
III
7
V
11
VI
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VIII
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X
24
XI
27
XII
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XIII
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