Marketing Involvement in Society and the Economy |
Contents
PART | 1 |
THE MANAGEMENT OF MARKETING ACTIVITIES | 10 |
A Public Policy Dilemma | 25 |
22 other sections not shown
Common terms and phrases
activities advertising allocation American Marketing Association antitrust attitudes brand choice brand preference buyers buying changes characteristics coefficients conglomerate mergers consumer behavior correlation cost decision analysis cycle dimensions economic effect evaluation factor analysis firms household hypothesis important increase indicate individual influence innovative Journal of Marketing keting Marketing Research measure ment mergers method Multidimensional Scaling Negro operations opinion leaders opinion leadership panel perceived percent perceptual maps personal grooming predict problems procedure product categories Professor of Marketing profit psychographic purchase decision Quartile questionnaire questions Rank regression relationship relative reported respondents retailers role sample scale School of Business scores selected self-confidence shelf space significant social social class socioeconomic sources specific subjects sumer Table tachistoscope techniques tion unit sales University users variables variance