Innovation Management and New Product Development

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Financial Times/Prentice Hall, 2008 - Business & Economics - 581 pages
2 Reviews
This is an ideal introduction to the processes and issues of managing technological innovation and the development of new products. It offers students a contemporary view of innovation management that focuses on the links between groups.

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useful, fantastic!

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p.492 - product testing

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About the author (2008)

Trott is a senior lecturer at the Business School, Portsmouth University.

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