Brought to You By: Postwar Television Advertising and the American DreamThis book is a history of how television advertising rose to become a defining force in American culture in the two decades after World War II. |
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actors Advertising Age advertising agencies advertising on television African Americans American Dream announcer April audience automobile BBDO beer believed brand broadcast Business Week campaign Chevrolet Chun King cial cigarettes clients color commer commercial television company's considered consumer consumerism corporate cost created creative critics culture Doyle Dane Bernbach effect entertainment example executives File film Foods Goodman Ace Hal Humphrey Halberstam Hollywood industry Jack Benny jingle kids look Lucky Strike magazine marketers medium mercials million movie Newsweek percent plugs popular postwar Printer's Ink promote quiz show quiz show scandal radio Revlon role Saturday Review sell show's soap social spending spokespeople spokesperson sponsors sponsorship spot stars stations studio tele television adver television advertising television advertising's television commercials television sets television shows television's tising TV Commercials vertising viewers York Young & Rubicam