Brought to You By: Postwar Television Advertising and the American Dream

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University of Texas Press, 2001 - Performing Arts - 266 pages
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This book is a history of how television advertising rose to become a defining force in American culture in the two decades after World War II.
 

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Readers will take a nostalgic trip through the history of television advertising in its early days – starting in 1946 when sponsors ruled the roost, and ending in 1964 when they simply bought time in ... Read full review

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Contents

The Precocious Prodigy 19461952
3
Shower of Stars 19531955
46
The Spark Plug of Prosperity 19561958
87
A Mist Settling on Our Pond 19591960
122
Think Young 19611962
153
The Psychic Air We Breathe 19631964
182
Conclusion
221
Notes
229
Index
252
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About the author (2001)

Lawrence R. Samuel writes, consults, and teaches in New York City. His other books include Pledging Allegiance: American Identity and the Bond Drive of World War II.

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