The Cluetrain Manifesto (10th Anniversary Edition)The Cluetrain Manifesto began as a Web site (cluetrain.com) in 1999 when the authors, who have worked variously at IBM, Sun Microsystems, the Linux Journal, and NPR, posted 95 theses about the new reality of the networked marketplace. Ten years after its original publication, their message remains more relevant than ever. For example, thesis no. 2: "Markets consist of human beings, not demographic sectors"; thesis no. 20: "Companies need to realize their markets are often laughing. At them." The book enlarges on these themes through dozens of stories and observations about business in America and how the Internet will continue to change it all. With a new introduction and chapters by the authors, and commentary by Jake McKee, JP Rangaswami, and Dan Gillmor, this book is essential reading for anybody interested in the Internet and e-commerce, and is especially vital for businesses navigating the topography of the wired marketplace. |
Contents
1 | |
BUT HOW DOES IT TASTE? | 23 |
OBEDIENT POODLES | 37 |
IN DEFENSE OF OPTIMISM | 53 |
THE LONGING | 111 |
TALK IS CHEAP | 119 |
MARKETS ARE CONVERSATIONS | 147 |
THE HYPERLINKED ORGANIZATION | 187 |
Other editions - View all
The Cluetrain Manifesto: 10th Anniversary Edition Rick Levine,Christopher Locke,Doc Searls,David Weinberger No preview available - 2011 |
Common terms and phrases
advertising AFOL answer attention economy become blog business-as-usual called can’t Christopher Locke CLUETRAIN MANIFESTO company’s connected consumers corporate craft create culture customers David Weinberger Doc Searls e-mail economy employees example fact feel global going Google happen human voice hyperlinked ideas individuals industry inside interesting Internet intranet isn’t journalists kids knowledge Lego listen live look marketplace Markets are conversations messages millions networked markets never org chart organization people’s person press release questions realistic relationship Rick Levine Saturn Saturn Dealer social someone sound speak stories stuff talk tell there’s they’re things tion truth understand utopians we’re what’s who’s words workers write you’re