The Dynamics of Mass CommunicationThis work provides an introduction to the field of mass communication. It covers the major media, from books, magazines and newspapers to radio, TV, cable and emerging technologies. Separate chapters cover each media's history and structure. |
Contents
MASS AND OTHER FORMS | 3 |
Communication Settings | 12 |
Nature of the Mass Communicator | 20 |
Copyright | |
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advertising agency album America Online American appeared audience backmasked broadcast cable systems called camera channels CHAPTER circulation commercial consumer copy cost coverage director distribution early economic editor ELECTRONIC MEDIA entertainment ethical example feedback figures film industry format Forrest Gump gangsta rap HISTORY OF FILM Hollywood important increased interest Internet journalism magazines major mass communication MASS MEDIA messages million motion picture movie MPPC newscasts newspaper organization paper percent person play popular PRINT MEDIA problems production programs promotion public relations publishing radio stations ratings record companies recording industry reporters revenue rock rock and roll ruled screen sell shows social sound sources spin doctors stars story studios talk radio tape television theater tion trend TV stations typical VCRs viewers York