Converging Media: A New Introduction to Mass Communication

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Oxford University Press, 2016 - Language Arts & Disciplines - 504 pages
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From reading news on tablets to video calling on smartphones, digital media has changed the ways in which we communicate. Placing convergence at the center of the discussion, Converging Media: A New Introduction to Mass Communication, Fifth Edition, uses the technologies we employ every day to explain our current media environment-and to consider where we might be headed.

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Media classes sure are a far cry from what they were five, ten or more years ago... digital multimedia just keeps changing the world of marketing and PR with every blink. Read full review

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About the author (2016)


John V. Pavlik is a professor of journalism and media studies at Rutgers, the State University of New Jersey. He has written widely on the impact of new technology on journalism, media and society. His books include Media in the Digital Age (2008), Journalism and New Media (2001), and The People's Right to Know (1993).
Shawn McIntosh is an assistant professor of digital journalism and communication at the Massachusetts College of Liberal Arts. He has taught strategic communications at Columbia University's School of Continuing Education and at New York University's School of Professional Studies. He co-edited the book Zombie Culture: Autopsies of the Living Dead (2008).

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