Converging Media: A New Introduction to Mass Communication

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Oxford University Press, 2016 - Digital media - 435 pages
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The changing media landscape. Mass communication and its digital Transformation -- Media literacy in the digital age -- Mass-communication formats. -- Print media: books, newspapers, and magazines -- Audio media: music recordings, radio -- Visual media: photography, movies, and television -- Interactive media: the internet, video games, and augmented reality -- Media perspectives. The impact of social media -- Journalism: from information to participation -- Advertising and public relations: the power of persuasion -- Media and society. Media ethics -- Communication law and regulation in the digital age -- Media theory and research -- Mass communication and politics in the digital age -- Global media in the digital age

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User Review  - KikiUnhinged - LibraryThing

Media classes sure are a far cry from what they were five, ten or more years ago... digital multimedia just keeps changing the world of marketing and PR with every blink. Read full review

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About the author (2016)

John V. Pavlik is a professor of journalism and media studies at Rutgers, the State University of New Jersey. He has written widely on the impact of new technology on journalism, media and society. His books include Media in the Digital Age (2008), Journalism and New Media (2001), and ThePeople's Right to Know (1993). Shawn McIntosh is an assistant professor of digital journalism and communication at the Massachusetts College of Liberal Arts. He has taught strategic communications at Columbia University's School of Continuing Education and at New York University's School of Professional Studies. He co-edited thebook Zombie Culture: Autopsies of the Living Dead (2008).

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