Scientific Advertising: In a Digital World

Claude Hopkins, Barbara Aun Anderson

Barbara A Anderson, 2018 - Business & Economics - 118 pages

Scientific Advertising in a Digital World, is based on the popular marketing book "Scientific Advertising" by Claude Hopkins (1928). Hopkins version was written in language of the period, using words which may be unfamiliar or have slightly different meaning than commonly used today. Hopkins is a recommend read by many advertising geniuses than any other advertisement book.

Bibliographic information

• Title: Scientific Advertising: In a Digital World
• Authors: Claude Hopkins, Barbara Aun Anderson
• Edition: illustrated
• Publisher: Barbara A Anderson, 2018
• ISBN: 0997644923, 9780997644920
• Length: 118 pages
• Subjects: Business & Economics / Advertising & Promotion; Business & Economics / Marketing / Direct