Wanting: The Power of Mimetic Desire in Everyday Life

Luke Burgis

St. Martin's Publishing Group, Jun 1, 2021 - Business & Economics - 304 pages

* Financial Times Business Book of the Month * Next Big Idea Club Nominee * One of Bloomberg's "52 New Books That Top Business Leaders Are Recommending" * Aleo Review of Books 2022 Book of the Year *

A groundbreaking exploration of why we want what we want, and a toolkit for freeing ourselves from chasing unfulfilling desires.

Gravity affects every aspect of our physical being, but there’s a psychological force just as powerful—yet almost nobody has heard of it. It’s responsible for bringing groups of people together and pulling them apart, making certain goals attractive to some and not to others, and fueling cycles of anxiety and conflict. In Wanting, Luke Burgis draws on the work of French polymath René Girard to bring this hidden force to light and reveals how it shapes our lives and societies.

According to Girard, humans don’t desire anything independently. Human desire is mimetic—we imitate what other people want. This affects the way we choose partners, friends, careers, clothes, and vacation destinations. Mimetic desire is responsible for the formation of our very identities. It explains the enduring relevancy of Shakespeare’s plays, why Peter Thiel decided to be the first investor in Facebook, and why our world is growing more divided as it becomes more connected.

Wanting also shows that conflict does not arise because of our differences—it comes from our sameness. Because we learn to want what other people want, we often end up competing for the same things. Ignoring our large similarities, we cling to our perceived differences.

Drawing on his experience as an entrepreneur, teacher, and student of classical philosophy and theology, Burgis shares tactics that help turn blind wanting into intentional wanting--not by trying to rid ourselves of desire, but by desiring differently. It’s possible to be more in control of the things we want, to achieve more independence from trends and bubbles, and to find more meaning in our work and lives.

The future will be shaped by our desires. Wanting shows us how to desire a better one.

What people are saying

LibraryThing Review

User Review  - PhilipJHunt - LibraryThing

In the academy of mimetic desire, most written works are difficult. Here is a refreshing difference. Drawing on his life in business and leadership, Burgis connects and explains the nature of mimetic ...

Wanting: The Power of Mimetic Desire in Everyday Life

User Review  - Publishers Weekly

Burgis (Unrepeatable), a business professor at the Catholic University of America, argues in this fascinating treatise that desire is often misdirected. His focus is on mimetic wanting, a theory ...

About the author

LUKE BURGIS has founded and led multiple companies. He’s currently entrepreneur-in-residence and director of programs at the Ciocca Center for Principled Entrepreneurship at the Catholic University of America, where he also teaches business and develops new education initiatives. He's also the founder and director of Fourth Wall Ventures, an incubator for people and companies that contribute to the formation of a healthy human ecology. He graduated from NYU Stern School of Business and later from a pontifical university in Rome, where he studied theology. He lives in Washington, D.C., with his wife, Claire.

Bibliographic information

• Title: Wanting: The Power of Mimetic Desire in Everyday Life
• Author: Luke Burgis
• Edition: illustrated
• Publisher: St. Martin's Publishing Group, 2021
• ISBN: 1250262488, 9781250262486
• Length: 304 pages
• Subjects: Business & Economics / Consumer Behavior; Psychology / Cognitive Psychology & Cognition; Science / Cognitive Science