Search Engine Optimization For Dummies

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John Wiley & Sons, Oct 5, 2010 - Computers - 456 pages
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The handy guide for getting your site to jump to the top, now updated with the latest tips and tricks!

A clear understanding of search engine optimization (SEO) is essential if you want your Web site to appear high in search results. This straightforward-but-fun guide provides you with a clear understanding of how you can use SEO as a key strategy for online marketing. After discussing search engine basics, SEO expert Peter Kent shares tips, tricks, and advice for making your content appealing to search engines. You'll explore new and updated content on Bing, Google's new "Caffeine" search algorithm, localized searches, Google Sidewiki, and more. Packed with invaluable insight for showing up in searches at Amazon, eBay, Borders, Barnes & Noble, and Craigslist, this updated guide puts you on your way to the top of the heap!

  • Provides you with a clear understanding of the basics of search engine optimization
  • Details the techniques, tips, and tricks for getting your site ranked high and making your content appetizing to search engines
  • Offers completely updated material on Bing, localized search optimization, video search optimization, Google's new "Caffeine" search algorithm, and more
  • Shows you how show up in product search marketing on Amazon, Barnes & Noble, eBay, Craigslist, and more

The search for the best introduction to search engine optimization is over! Search Engine Optimization For Dummies, 4th Edition offers everything you need to know to reach the top of the online mountain!


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About This Book
Is Your Site Indexed?
Using frames
Beating the Competition Planning a Powerful Search Engine Strategy
Revealing the Secret but Essential Rule of Web Success
Picking Powerful Keywords
Creating Pages That Search Engines Love
Dealing with Frames
Getting Your Pages intothe Search Engines
Submitting to the Directories
ProductSearch Remember the Shopping Directories and Retailers
Using Link Popularity toBoost Your Position
Finding Sites to Link to Yours
Even MoreGreat Places to Get Links
Social Networking Driven byDrivel
Video Putting Your Best Face Forward

Managing Dynamic Web Pages Determiningwhether yourdynamic pages arescaring off search engines
Keyword stacking and stuffing
Bulking UpYour Site Competing with Content
Finding Traffic Through LocalSearch Marketing
The Part of Tens Chapter 20 Ten Things to Know and Do When Picking an SEO Firm
Its All about Meta Tags andSubmissions Myth Web Designers and Developers Understand Search Engines
Let Me Help Some More The Search Engines Themselves

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About the author (2010)

Peter Kent is an e-commerce consultant who specializes in search engine optimization. The founder of e-business service provider, Peter has been writing about the Internet since 1993. His popular Geek News column has been running in two Colorado newspapers for five years.

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