Search Engine Optimization For DummiesThe handy guide for getting your site to jump to the top, now updated with the latest tips and tricks! A clear understanding of search engine optimization (SEO) is essential if you want your Web site to appear high in search results. This straightforward-but-fun guide provides you with a clear understanding of how you can use SEO as a key strategy for online marketing. After discussing search engine basics, SEO expert Peter Kent shares tips, tricks, and advice for making your content appealing to search engines. You'll explore new and updated content on Bing, Google's new "Caffeine" search algorithm, localized searches, Google Sidewiki, and more. Packed with invaluable insight for showing up in searches at Amazon, eBay, Borders, Barnes & Noble, and Craigslist, this updated guide puts you on your way to the top of the heap!
The search for the best introduction to search engine optimization is over! Search Engine Optimization For Dummies, 4th Edition offers everything you need to know to reach the top of the online mountain! |
Contents
Table of Contents | |
Building Search EngineFriendly Sites | |
Gathering Your Tools | |
Beating the Competition Planning a Powerful Search Engine Strategy | |
Making Your Site Useful and Visible | |
Choosing Your Keywords | |
Avoiding Things That Search Engines Hate | |
Dirty Deeds Done Dirt Cheap | |
Product Search Remember the Shopping Directories and Retailers | |
After Youve Submitted Your Site | |
Good Links and | |
Link popularity software | |
Even More Great Places to Get Links | |
Social Networking Driven by Drivel | |
The Part of Tens | |
TenPlus Myths and Mistakes | |
Bulking Up Your Site Competing with Content | |
Finding Traffic Through LocalSearch Marketing | |
Adding Your Site to the Indexes and Directories | |
TenPlus Ways to Stay Updated | |