Essentials of Entrepreneurship and Small Business ManagementConcise, Contemporary, and Practical The ideal tool for the next generation of entrepreneurs! A time-tested book that todays students need to master the most essential and critical issues involved in starting and managing a successful new business venture. Take a look!
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Contents
THE CHALLENGE OF ENTREPRENEURSHIP | 1 |
Whats Feeding the Entrepreneurial Fire? | 11 |
Chapter 2 | 17 |
Copyright | |
23 other sections not shown
Other editions - View all
Essentials of Entrepreneurship and Small Business Management Thomas Zimmerer,Norman M. Scarborough No preview available - 2005 |
Essentials of Entrepreneurship and Small Business Management Thomas Zimmerer,Norman M. Scarborough No preview available - 2005 |
Common terms and phrases
ability accounts receivable advertising assets average balanced scorecard building business plan buyer cash flow Company Example company's competitors corporation cost create creative debt designed develop e-commerce earnings employees entrepreneurs entrepreneurship equipment evaluate expenses export factors firm firm's focus focus strategy form of ownership franchise global goals guerrilla marketing ideas important income income statement industry innovation Internet inventory investment investors launch layout Learning Objective lenders liability limited loan manufacturing million mission statement ness NFL Films offer operating opportunities pany partners partnership patent percent period ratio problem product or service profit purchase ratio requires retail says sell seller small business owners small companies sole proprietorship sources start-up Step strategy success target techniques tomers trade trademark typical UFOC venture capital World Wide Web