Essentials of Entrepreneurship and Small Business Management

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Prentice Hall, 2004 - Business & Economics - 578 pages
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Concise, Contemporary, and Practical The ideal tool for the next generation of entrepreneurs!

A time-tested book that todays students need to master the most essential and critical issues involved in starting and managing a successful new business venture.

Take a look!

  • New Sections on "Building a Business Plan," and "Putting the Business Plan to Work."
  • Sample business plan for Sluggers, an indoor pitching/batting cage, included both in the text "and" on the Web site.
  • A dedicated Web site at www.prenhall.com/zimmerer includes numerous links to relevant small business sites, complete chapter summaries with quizzes, and other valuable teaching and learning resources.

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Contents

The Challenge of Entrepreneurship
2
Chapter
3
Chapter 1
17
Copyright

18 other sections not shown

Common terms and phrases

Bibliographic information